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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week I experienced a little bit of confusion, as an old firend I had not seen in over a year wasn;t sure whether us vaccinated people could hug, shake hands, high five or just stick with the fist bump. We went the hug and handshake route. I was again reminded of the amount …
When I first saw the reports of Naomi Osaka’s decision to forgo media at the French Open, I shook my head. As I had talked about with Mike Sielski of the Philadelphia Inquirer a few weeks ago, is this another example of the reinvention of the media/athlete celebrity dynamic, one which continues to fail while …
As we move ahead to what the world, especially the business of sports, islooking like, it is interesting to talk, or Zoom, with so many colleagues and listen to what opportunity lies ahead that did not exist even on March 12 of last year. One is a new position that has arisen for job seekers, one …
While it is great the sports, especially team sports, is making the turn back to regularity as we move clser to exiting the Pandemic, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going …
I have heard several times in the past year about the “Newspaper strike theory.” The theory goes that if a consumer doesn’t have something for 28 days, he or she will form new habits and will rarely change back. It is the reason, the theory surmises, as to why newspaper strikes rarely if ever lasted …
A few years ago I was wandering through old Las Vegas when I came upon what was a deserted mall, and was being “transformed” into a gaming center. What the reality was was that the space was an old movie theater and some bare box space…a big dark, open room…which was converted into a space …
We all know how fast the digital/social business is evolving. Platforms go up and down, features change, buzz drives interest and on and on and on. We were lucky enough recently to spend time with Omar Raja, who is now working at ESPN driving their social and digital strategy and engagement is probably best known …
It’s always great to continue learning and be curious about industries and brands that we know of, but not a great deal about. So we spent 45 minutes learning about the business of wine from our longtime friend Caroline Shaw, who is running global communications and new business marketing for E. & J. Gallo Wines. …
There was a time…wayyy back before bottled water was a thing, when some entrepreneurial young people read that New York City tap water was voted the best in the world and they decided to do something about it. Tap water is free…so why not find a way to bottle it and sell it. Their slogan …
The best teams find a way to pivot on an opportunity. Case in point, The Arizona Diamondbacks. This week, as the banter back and forth got louder over whether Madison Bumgarner’s seven inning no-hitter should “count” as a no-no on Sunday against the Atlanta Braves, the Dbacks joined the conversation. First they pivoted to a …