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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Looking forward to a summer of learning and reading as we head back to normal…or at least some form of normal, I wanted to flag a few on the shelf or already done. All worth your time and the lessons, and storytelling, therein. When we did our podcast a few weeks ago with Will Leitch, …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
Cristiano Ronaldo may not be able to move the stock prices of Fortune 500 companies with a flick of the hand (read Brendan Coffey’s piece exploding an urban legend this week to understand) but he, along with Paul Pogba, can make brands rethink their literal positioning and visibility as the constant battle for visibility and …
We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf and boxing in recent weeks, along with the continued mental strain, and physical strain athletes are enduring, but the last few days has reminded us that sports…as a live entertainment vehicle, is like no other. …
Gambling, CBD, esports and gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment media world are now OK. And of course let’s not forget about the millions spent on ED medications that appear during every football and basketball game, as well as golf and tennis, on every screen …
They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women usually never …
This past week I experienced a little bit of confusion, as an old firend I had not seen in over a year wasn;t sure whether us vaccinated people could hug, shake hands, high five or just stick with the fist bump. We went the hug and handshake route. I was again reminded of the amount …
When I first saw the reports of Naomi Osaka’s decision to forgo media at the French Open, I shook my head. As I had talked about with Mike Sielski of the Philadelphia Inquirer a few weeks ago, is this another example of the reinvention of the media/athlete celebrity dynamic, one which continues to fail while …
As we move ahead to what the world, especially the business of sports, islooking like, it is interesting to talk, or Zoom, with so many colleagues and listen to what opportunity lies ahead that did not exist even on March 12 of last year. One is a new position that has arisen for job seekers, one …
While it is great the sports, especially team sports, is making the turn back to regularity as we move clser to exiting the Pandemic, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going …