JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head back to campus we keep asking what topics we were watching closely this fall. In addition to the basics gaining buzz…NIL, analytics, sports gambling, gamification, climate change, cause marketing, social responsibility; my answer continues to be STEM and healthy lifestyle. In that second category is the continued growing and somewhat neglected issue …
A few weeks ago, I was walking on the Upper West Side of Manhattan and noticed a sign from a bygone era…a Fallout Shelter. Built deep in cement basements, the idea was when the big one dropped you would head down, and siloed away with these rations and large containers of drinkable water, you would …
One more brief digression from best practices of others for a moment. Earlier this summer we did a summer high school class for those interested in learning a little more about options ahead. In previous years, no laptops were allowed in our classes…too much of a distraction…good look in the Zoom inspired world doing that again this …
A few weeks ago, we had a fun conversation with Roman Tirone, who is helping lead the charge with ZEDRun and virtual horse racing’s success here in the United States and it made us ask a bigger question about the value of predictive data as it can apply to virtual sports, or even matchups in …
This came from two of the smartest people I know, my now almost eight year old nieces Brigid and Caroline, and I was reminded of it again during a drive to Athens, Georgia this week. It was a few years ago and they were being asked some question about something that kids should or shouldn’t …
The issue and opportunity for Name Image and Likeness is still in the fits and starts stage, with a rush for Buzz and sizzle but not a whole lot of execution unless you are in the social space, just yet. However one of the areas that NIL can clear up is for student-athletes who have …
A few days ago I got a call from a media member working on a story on how the NBA could recover from a finals that had two smaller market teams and did not have Kevin Durant or LeBron James in it. I went through all the same things people who parachute in looking for …
So what do you do exactly? I get this question more and more. From one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Mexico to parents of college students to potential clients. Many still have jobs that are assigned tasks and tasks are carried …
We reach what is a pretty quiet week in sports very year, albeit this year we do have the NBA Finals and the WNBA All-Star Game to add on to the MLB All-Star Break. That being said, busy is good, given the relative quiet we had in our industry last summer, even with bubbles and …
The first ten days of NIL have brought buzz, ridiculosity, hype, debate, confusion and even some great opportunities with a very long road ahead for what this will actually mean, and who will be the winners, and sadly, the duped losers in the coming months. Like other “opportunities” that have rushed to the forefront in …