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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are all resigned to when we do come out of the current situation, the business of sports will not be what it was before March 12 for some time. We have seen the images that foreshadow what we will see in North America being played on the diamonds of South Korea and Taiwan, and …
Into the cauldron of uncertainty in sports Friday fell the PLL, which postponed the start of it season, and the XFL, which to the surprise of almost all of its staff went from a cancelled season to a cancelled business, as almost all employees were released following a conference call late in the morning, as …
One of the best things about the consulting world is the ability to listen and learn from people with varied points of view and interests from around the world. It gives you a different perspective, and especially since we cross paths with so many young people, it can on occasion give a little glimpse into …
What does a Canadian Chicken chain and Verizon have in common? A unique way to play a social responsibility card in a time of crisis and need. While brands look to deliver the essential messages…we are here for you, we support each other…at least these two found a unique way to keep people informed, and deliver …
This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …
As we wade through the unchartered waters of business life on hiatus it’s always good to draw from best practices past, especially ones that can help lead you forward. An example as in my basement file cabinet, here I keep the notebooks and legal pads that have spanned the better part of 30 years …
It’s the weekend and its raining. Where the normally would have been March Madness, Little League, lacrosse, MLS, MLB even this year the first season of XFL, there are replays, simulations and esports. So as the pause continues with COVID-19, where can we find a repository of all that is being shown, best practices learned …
Every day I talk to people a little younger in various places: Atlanta, Minneapolis, Manhattan. And although none are as bold and clueless as the knuckleheads on the beach in Florida last week for spring break, many say the same thing; this Coronavirus thing is a little overblown, the numbers are being overplayed and even …
Friday night I randomly flipped through ESPN’s On demand menu and found “Requiem For The Big East,” which I hadn’t seen in quite a while, so I decided to watch for a few minutes; and then an hour and a half. I watched as a reminder of those original days of basketball but also to …
I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 12 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool. With that came 12 years of learning, including how to best …