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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is 2020 and we all know how traditions have been reinvented or thrown out the window, only to be restarted in the future, and that’s OK. As we have heard from health officials so many times, the Virus does not have our timeline. However, I did realize this morning, here in the gap between …
What a year. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
As we head toward the re-start of the restarts of the NBA and the NHL, deeper into the chasm of college basketball and look ahead to MLB and MLS and so many other sports keep on keeping on in the first half of 2021, the question of dollar flow, especially with few or limited fans …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties struggle to figure out how to bridge the next few months as we try to return to some sense of business normalcy in mid 2021. No matter where you work today, especially if you hit a …
Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. Read on, and listen as well, you are in for a business, storytelling and entrepreneurial treat. Michael Aufrichtig, Head Coach of Columbia University Fencing, joins us to discuss the state of the sport in 2020 (listen here) and …
As we head toward 2021 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Instagram looks to remove “likes,” TikTok and its recent frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. Big names such …
We often talk about the value of just showing up, and how that random chance of meeting someone has been lost during the Pandemic. In one of our recent podcasts, we got to talk to someone who has been a shining example of “Just Showing Up,” entrepreneur and Chess Grand Master and Chess.com host Robert …
One of the early segments in our book goes through some of the pioneers in sports communications and how they set the tone for the future. One of those is the legendary Joey Goldstein, whose time in New York involved some of the biggest events and stunts we have ever seen. Joey was always pitching. …
One of the topics that we started the year looking at so closely was the rise and impact women’s sports would be having. While that was somewhat slowed by the Pandemic, the impact continues to grow again, and now, going into a year hopefully with the Olympics and other tentpole storytelling opportunities, we will see …
“In my experience, each failure contains the seeds of your next success if you are willing to learn from it.” the late Paul Allen In a year of profound loss on so many levels like this one, I always think we can learn so much for where our journey will take us next, and that’s …