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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For the past 12 years at the top of our weekly newsletter we have listed a little “spanning the globe” list of events going on. This week, sadly, that list is virtually nonexistent due to the ongoing issues with coronavirus cancellations. That’s the bad news we now know. The good news is that we live …
There was a time when we were starting to wind down the International Fight League 12 years ago that the late Jay Larkin, who was heading the business at the time, suggested we do fights in a warehouse with all the lights and pageantry and maybe a few fans in a few rows. After all, …
There was a time not too long ago where the NBA All Star Weekend was becoming a slog; players opting out, questions about value and cost, if there was a need or interest any more. Most leagues face the same and bigger issues with midseason (or in the case of the NFL postseason) breaks to …
As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …
You could not watch more than five minutes of Sunday nights Academy Awards without hearing the value of “storytelling” coming up as the essential tool for changing opinion, influencing decision and making the world a better place. Storytelling. Again and again. More valued today than ever. The ability to tell one’s story, be it individual, …
Thursday marked the 27th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered &and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the …
“Beer in one hand, bag in another.” That’s the way American Cornhole League founder Stacey Moore describes his growing business. However Moore us underselling what he has built, and we saw firsthand last week on Radio Row at Super Bowl in Miami how the ACL resonates with almost everyone, and how Cornhole really expanded their …
It has been quite a roller coaster first month of the year. Bookending the 1st month of January 2020 are the sudden tragic losses of David Stern and Kobe Bryant (as well as the others who perished tragically Sunday) ; two at different stages of vibrant lives whose impact went and will go on, way …
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which will again …
For those who have never been a good part of the fun of the Consumer Electronics Show is finding the balance between practicality and fantasy. Are we seeing a new suit that fits or the Emperors New Clothes? Who will be back next year, whose super cool names were just that; style trumping substance. From …