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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On Saturday we did a little summary piece that touched on the methods vs. the message; how in a digital first era someone like Greta Thurnburg can withstand the mocking voices to deliver a powerful and resounding impact about climate change because she and other digital natives understand how to use every means possible to …
A lot of people comment that it seems like I am “everywhere,” when in reality I don’t travel as much as I used to, although being in the New York area has its advantages for quick meetings, coffees and catch ups. One skill that we are always working on, in addition to listening, is time …
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and …
Halfway through September 2019, a few thoughts on best practices past and present… In 1988 as a very young Sports Info Director at Monmouth College (now University) in New Jersey we were tasked with trying to do some different things to get people interested in a new Division 1 athletic program. This was a time …
An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …
Eighteen years later today still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so …
Sometimes good listening can make rainbows out of rain. Case in point last week, as kids headed back to school. A student at Altamonte Elementary School in Florida wanted to represent his school of choice, the University of Tennessee, “College Colors Day,” when kids wore the colors of their favorite college or university. Simple idea. …
Last week as we did new student orientation at Columbia, we were asked what topics we were watching closely this fall; my answer was, and continues to be STEM and healthy lifestyle and its new nosiness opportunities. In that second category is the fast growing issue of clean water, both in developing countries and in …
I got to know Noah Rubin as he rose up the tennis ranks, won Junior Wimbledon, spent time training at the John McEnroe Tennis Academy, had an outstanding year at Wake Forrest University and then turned pro. And while I have followed Noah from a distance, I had forgotten the impact he was having, not …
“I’m mentally exhausted.” And with that, at age 29, Indianapolis Colts star quarterback walked away from the game Saturday night. Now to be sure the mental exhaustion is tied to the myriad of injuries Luck has battled, and overcome, in his career, but to be able to speak clearly and publicly about the challenges he …