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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they reach their next step in life away from the rigors, and the secrecy, of their heroic work for …
In the past few years MLB has held a weekend where players can express themselves with self designed cleats and other pieces of equipment, much of which is tied to cause. The NFL has selected one weekend every season for the popular “My Cause, My Cleats” campaign, which raises thousands of dollars for the cause …
When you are lucky to have been around the sports and entertainment business as long as some of us have, you end up in some of those “How did I get there” places, be it teaching at an Ivy League school like Columbia, helping put together a Broadway show like we did with “Lombardi” and …
When the championship moment comes, that point in time when if you are an athlete, or a celebrity, or a businessperson and all eyes are on you to crystallize your success and storytell to the world, the emotions certainly flow. There is a limited window and usually many thoughts are running to make sure that …
It’s almost November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a an even wider reach with partners (Bluestone, MasterCard, Toll Brothers, Planters) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” …
First things first. While I have spent enough time on the inside of some very difficult public decisions, I know there are always two sides to every story, and the facts sometimes get a bit distorted as the court of public opinion plays out. I have no firsthand knowledge and don’t know the people well …
There is no doubt that the Cannabis/CBD business is steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. On Monday USA Triathlon became the first National Governing Body to join the partnership growth, announcing a deal with Pure Spectrum, which is based in Colorado and that …
There are few brands that have had better timing at reinventing themselves over the years than Lego, and now the iconic company has kicked off a global initiative that couldn’t come at a better time. It certainly caught our attention in Times Square late last week. Welcome to “Rebuild the World.” The campaign kicked off …
This hasn’t been the best week to talk about all the positive aspects sport can have on society. We had the issues with the NBA in China, the always engaged issues with Enes Kanter and the Turkish government, and even the always simmering controversy around Colin Kaepernick and whether or not NFL teams will still …
A nine year-old girl who had been born with a cleft lip and palate is bullied so badly, the stress causes her hair to fall out. She is invited into the locker room of a major professional sport where she gives the athletes a rousing pep talk (one of them, bald, after shaving his head …