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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …
Eighteen years later today still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so …
Sometimes good listening can make rainbows out of rain. Case in point last week, as kids headed back to school. A student at Altamonte Elementary School in Florida wanted to represent his school of choice, the University of Tennessee, “College Colors Day,” when kids wore the colors of their favorite college or university. Simple idea. …
Last week as we did new student orientation at Columbia, we were asked what topics we were watching closely this fall; my answer was, and continues to be STEM and healthy lifestyle and its new nosiness opportunities. In that second category is the fast growing issue of clean water, both in developing countries and in …
I got to know Noah Rubin as he rose up the tennis ranks, won Junior Wimbledon, spent time training at the John McEnroe Tennis Academy, had an outstanding year at Wake Forrest University and then turned pro. And while I have followed Noah from a distance, I had forgotten the impact he was having, not …
“I’m mentally exhausted.” And with that, at age 29, Indianapolis Colts star quarterback walked away from the game Saturday night. Now to be sure the mental exhaustion is tied to the myriad of injuries Luck has battled, and overcome, in his career, but to be able to speak clearly and publicly about the challenges he …
“Oh it’s just some little things I picked up along the way.” That was how 82 year old Mets pitching coach Phil Regan referred to some of the motivational thoughts he has been passing along to the Amazin’s rejuvenated pitching staff since he got back in uniform earlier this season. It’s not dissimilar from what …
This came from two of the smartest people I know, my now five year old (almost six now) nieces Brigid and Caroline. It was a few years ago and they were being asked some question about something that kids should or shouldn’t know about; the color of the sky, naming a planet, how crayons are …
There are no more storied traditions than those that go on at the service academies, The Naval Academy, the United States Military Academy and the Air Force Academy. Their annual rituals, the teachings, the implementation of duty rarely change, and like most things in academia, when change comes it can sometimes be slow. However when …
One more brief digression from best practices of others for a moment. Earlier this summer we did a summer high school class for The School of the NY Times who want to learn about sports business. This year we copied a policy that the Columbia B School and some of our grad classes have; no …