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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …
Sometimes you find great stories, and opportunity, in the strangest places. Case in point, while on vacation in Alaska at Denali National Park a few weeks ago we came across a very unique branded water. Its packaging was unique, its sustainable message was very clear; its reusability was very handy. It wasn’t Evian, or Poland …
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
Our recent trip to Alaska was an eye opener for many reasons, not the least of which was the wonder and vastness that America still has to offer people from the lower 48. It is also still a place of great entrepreneurial spirit and probably opportunity for the hardy who can deal with the challenges …
The following summary was compiled by Syracuse University student Sam Birdsall from our recent podcast with facilities expert and Columbia faculty member Bill Squires… One of the most important facets of the industry of sports, that often goes unnoticed is that of facilities and stadium operations. From field control to concessions to parking lot usage, …
Rick Vaughn has spent a lifetime around baseball storytelling, a good part of it with the Tampa Rays. These days he is still around the game and all that it entails but in a different role, as Executive Director of Respect 90, the fast growing Not For Profit Foundation created by Chicago Cubs manager Joe Maddon …
The following was compiled by Syracuse student Sam Birdsall, and is part of our Columbia University Sports Podcast (CUSP Show) series. You can hear over 100 episodes here as well. It’s amazing the things you learn when you ask some questions. While many in the sports business and academic fields know Scott Rosner, how many …
The following first appeared on Portada Make no mistake about it, Mexico is America’s Team, or at least the Team of the Americas, for the World Cup (@FIFAWorldCup). El Tri’s (@miseleccionmxEN) success was further cemented over the weekend by a 1-0 first match win over Germany in Group play, and the ongoing drama from Rafa Marquez …
Friday night I was taking a few minutes channel surfing when I came upon James Brooks’ award winning iconic film “Terms of Endearment.” The story of a dysfunctional but very human family has a laundry list of stars then and soon to be, and remains a classic. However one thing struck me in the few …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …