JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“We can’t control whether we always win or lose, but we can always go out there and make sure we have fun” -Frank Layden I have been more than blessed to have been around so many people of amazing character, grit, and grace in my life all of whom I hope have had a profound …
The power of influence that athletes, perhaps more than anyone else because they have an almost daily audience, has, can be so vastly valuable. While we think of brands, TikTok videos and athletic exploits in short bursts as maybe the quickest examples of the power of influence, there are others than can perhaps be more …
“If we do it for you we have to do it for everyone.” I remember getting that justification from a senior team official a few years ago when we had some Olympic wrestlers in town and asked to bring them out to a game. The organization had always been very supportive of Olympians, so it …
Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …
Another in our weekly missives from Yale student James Gumina, spending the summer amongst the industry and the fans. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts …
One of the greatest skills in sports is the ability to hit the curveball in the sport of baseball. Those in the know say it can transform average players to All-Stars for those few who can master it even for a short time. I was thinking about the challenges of the curves, opr the things …
“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) LIV Golf reaches its third year anniversary and while their issues with the PGA TOUR have not fully been resoved, some of the original issues about foreign investment in sport seems …
We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Mission Impossible: The Final Reckoning” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …
Another busy week of learning and listening and talking with colleagues of various ages, backgrounds and areas of focus. Some items that seem to keep popping up worth following. LEGO expansion into sports. It’s subtle but it’s always worth watching how the folks at LEGO find their ways into trends and conversations tied to growth …
“No one is dumb who is curious. The people who don’t ask questions remain clueless throughout their lives.” Neil deGrasse Tyson It’s that time of year where the requests for help with jobs, internships, college choices come from parents and recent grads in droves. With uncertainty in the job market still a concern for many, …
