JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We spent a great week in the Dakota’s…a little work, a little travelling, a lot of learning. Before we get to the business stuff some observations overall. We live in a politically polarizing world today, but as I have witnessed first hand time and again, when you get out and meet PEOPLE and experience things …
This happens from time to time in cyclical worlds, be they sports, entertainment or even education. You get to a point of rinse and repeat, hopefully taking the best practices of years past and reframing so that the core messages or best practices stay consistent and true, while the anecdotes, even the best ones, get …
I am now and have been since my dad opened my ears to the like of commentary by Red Barber and Scott Simon, a fan of NPR, as well as supporter of several stations. It is my always listen, from “Marketplace” to “All Things Considered,” to “Wait, Wait Don’t Tell Me” to “Fresh Air” and …
You never get a second chance at a first impression, the saying goes. Well, when staging a big event in multiple cities with millions of details and lots and lots of unknowns and millions of dollars at stake, having a dry run on massive scale is a pretty unique opportunity. That’s a big part of …
“We can’t control whether we always win or lose, but we can always go out there and make sure we have fun” -Frank Layden I have been more than blessed to have been around so many people of amazing character, grit, and grace in my life all of whom I hope have had a profound …
The power of influence that athletes, perhaps more than anyone else because they have an almost daily audience, has, can be so vastly valuable. While we think of brands, TikTok videos and athletic exploits in short bursts as maybe the quickest examples of the power of influence, there are others than can perhaps be more …
“If we do it for you we have to do it for everyone.” I remember getting that justification from a senior team official a few years ago when we had some Olympic wrestlers in town and asked to bring them out to a game. The organization had always been very supportive of Olympians, so it …
Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …
Another in our weekly missives from Yale student James Gumina, spending the summer amongst the industry and the fans. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts …
One of the greatest skills in sports is the ability to hit the curveball in the sport of baseball. Those in the know say it can transform average players to All-Stars for those few who can master it even for a short time. I was thinking about the challenges of the curves, opr the things …
