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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“We will attend and support only if it does not distract from the work being done.” Pretty simple and self-evident statement, right? Why should it even be news when a leader says such things? In most instances it really shouldn’t be, it should be common sense. But we remain in a time when the news is …
I have been a fan of Saturday Night Live since it’s inception. On Monday morning’s in high school my classmates would sit around the breakfast table in the cafeteria talking about the previous week’s episode. We even used skits like “The Coneheads on Family Feud” and others in our Spanish class for skits. The show …
Last week within 24 hours I got to visit two venues in greater Los Angeles decades…actually over a century…apart in construction but with a common storytelling theme; to capture and excite those who entered their walls regardless of the result on the court or the field. That attention to detail now recaptured at The Rose …
It’s always interesting to see as chaos happens in certain aspects of business, who rises as a calming or thoughtful voice of reason. Oftentimes it can be thouse who have been through the grinder and emerged the other side as sage leaders who have learned from past mistakes. Sometimes they are opportunitists who reinvent themselves …
As we close the Olympic Games I got into a conversation with a colleague about the success of Eileen Gu, the place those of different countries who train in America, and the debate the Vice President of the US stirred in Milan over Gu’s choice to represent China and her ancestral ties vs. the U.S. …
Some fun notes for the week… Marquette Brings The Ashes: It hasn’t been the best of years for Marquette basketball, but the Jesuit school found a unique way to make sure the religious mojo was brought to their Wednesday…Ash Wednesday…game at FiServ Forum against St. John’s. Rev. John D. Laurance, S.J., Marquette men’s basketball team …
Sarah McLachlan and Brandy, John Tesh and Barack Obama, Ludacris, Shaboozey, and Two Friends, cause marketing events, Hall of Fame selection announcements, a new media partner in NBC (which provided a Super Bowl promo a week in advance as part of the deal), camera angles and content galore, and all the tech innovations that a …
This time of year can end up being the grind for those who work in team sports. The cyclical nature of the business of games, from college to the highest level of pro sports ends up being rinse and repeat, regardless of whether the work being done is achieving the goal od growing personally and …
We recorded 20 podcasts during Super Bowl week, some tied to last week’s game, most timeless. As we roll them out the next few weeks (which will bring our total to over 500 in the 10+ years we have been doing this), here are three of note for a listen. Fighting To Join Bad Bunny …
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
