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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some fun notes for the week… Marquette Brings The Ashes: It hasn’t been the best of years for Marquette basketball, but the Jesuit school found a unique way to make sure the religious mojo was brought to their Wednesday…Ash Wednesday…game at FiServ Forum against St. John’s. Rev. John D. Laurance, S.J., Marquette men’s basketball team …
Sarah McLachlan and Brandy, John Tesh and Barack Obama, Ludacris, Shaboozey, and Two Friends, cause marketing events, Hall of Fame selection announcements, a new media partner in NBC (which provided a Super Bowl promo a week in advance as part of the deal), camera angles and content galore, and all the tech innovations that a …
This time of year can end up being the grind for those who work in team sports. The cyclical nature of the business of games, from college to the highest level of pro sports ends up being rinse and repeat, regardless of whether the work being done is achieving the goal od growing personally and …
We recorded 20 podcasts during Super Bowl week, some tied to last week’s game, most timeless. As we roll them out the next few weeks (which will bring our total to over 500 in the 10+ years we have been doing this), here are three of note for a listen. Fighting To Join Bad Bunny …
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
I will do a summary of our learnings and experiences from Media Row later this week, but first some thoughts on curious learning and the dangers of not doing so. There is so much back and forth about Bad Bunny and the halftime show and on and on. I got to chime in here before …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. Walking around …
I was futzing around my basement earlier this week and came across a postal scale and some fishing weights, which had nothing to do with mailing packages or catching bass. They were key elements in a Scouting tradition which we enjoyed back in the day, carefully balancing, weighing and finding ways to get a slight …
Earler this year I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was reading by …
Tossing Teddy’s continue to be a fun, and somewhat underappreciated event. From The Maritimes to California, a hockey holiday rite of charity has continued to expand to record numbers for those who see the value. Now it used to be only in Detroit could you throw an object on the ice during a hockey game …
