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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Today’s Guest Post is by Dave Siroty. You can reach him at dsiroty@frontporchathletics.com. In recent years, newsletters have emerged as a powerful medium for delivering specialized content directly to readers. They are no longer just simple email updates but have evolved into rich, focused publications that serve niche audiences with depth and personality. This shift …
Tonight’s guest post is from our summer intern from Elon University Wynne Kenna, who spent time this week at the Hashtag Sports Conference at The Paley Center in New York. Throughout the different panels presented at the Hashtag Sports conference this past week, I noticed a common theme. The sports industry is starting to expand …
On Saturday I was texting with my friend Corey Leff and he mentioned he was going to the Mets game Sunday so his daughter Madison could join other kids postgame and run the bases. I half jokingly commented, why would it be silly to have an opportunity for adults to run the bases…or shoot free …
While in Sicily I got a message from my brother Chris, who is in the process of cleaning out his home office and has, shall we say, a lot of stuff, most of which is very special but there are also a lot of cards that may not have value…how many Denny Walling’s does one …
It felt like Thanksgiving in Brooklyn. Other than the food and the company and stories of a part of my father’s family I had known of but never met on the Aeolian Island of Lipari, there was a TV…and football. Not the kind we watched on Turkey Day, but the global kind which I also …
It always seems to happen more around this time of year for various reasons…fiscal calendars, graduations, changes in leadership and so on…but the spigot on people reaching out to find out what’s next in their careers seems to get much bigger. One theme that always seems to come up is the question of “why people …
Very few of us get a seat at the table of history, and few in our industry have been at the table…a diverse set of them of many shapes and sizes…than Dr. Harvey Schiller. When talking about someone who was in the room, at the table and in the meetings at the cusp of some …
There they were in the first commercial break of the Knicks-Sixers Game 2 on Wednesday night…three commercials with three key brands in a row featuring WNBA personalities… Paige Bueckers and CarMax, A’ja Wilson and Nike, and Caitlin Clark and State Farm. Watching the game with a few casual basketball fans, I asked them what they …
Giving a sampling of content: Interesting the key sports biz players who have had hard paywalls like Sports Business Journal who are now putting select content outside those walls. Much like The Athletic now allowing free shares, the need for more eyes than those with $$ is inevitable for most. Now they don’t giveaway all …
On Christmas Eve, 2007, Sports Illustrated…which was quite a big deal then… ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not …
