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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” And maybe now they will write a book. That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded …
You have to remain relevant to cut through the clutter for even the best of causes. That’s why I always look to see how MOVEMBER changes its focus just a bit every time this month. Twenty years in to stay relevant is always a challenge, so it is hartening to see sports like Curling, and …
Our travels have brought us a tremendous amount of new listens to start November, from great origin stories to how to succeed in everything from research to roller derby, broadcast to investment. As always you can find all of our ten plus years of pods here. Liten, learn and share away. Building Equity in and …
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001…25 years ago… Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey …
We are used to the barrage of athletes and celebrities as creators today, and the value they bring to brands, delivered as much as we can see on every screen possible. But there was a time…wayyy back in the last century…when athletes largely were athletes, and while endorsements did flow in for some it wasn’t …
Monday night at The University of Texas I got to stop in and listen to legendary swimming coach Bob Bowman, reknowned psychologist David Yeager, and best selling author Angela Duckworth talk about leadership. Their inspiring dicussion for a large group of administrators and students was designed to provide insight, hope and direction through storytelling and …
It’s not easy to cut through the cluttered college landscape these days if you are a consumer product. It can be expensive if you don’t have set goals, NIL makes it tricky as doe sthe transfer portal, and sometimes even the biggest spend misses becuase the product doesn;t resound with the audience. Then you have …
While the Yankees season hangs in the ALDS balance, a recent, sightly below the radar business announcement for the club caught my eye, and showed how far sports has come in recent years. It’s a quiet first for one of the most famous franchises in professional sports: free tampons from Sequel, the first tampon company …
A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually part of a business storyline that we covered on our podcast a few weeks ago, …
This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …
