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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …
“I love playing. I relish every opportunity I get to put the uniform on, go out and play. It’s really a special opportunity I get to play baseball as a job, so I take pride in that, not just for the team and organization, but for my teammates and the fans as well.” That quote …
Every year we ask in class when are the worst days to “break” news. It used to be the default answer of weekends…or Fridays…now not so much. In a 24 7 global news cycle, the exact day and time takes much more expertise and knowing your audience. While public companies still follow the patterns of …
Spread the love I get asked all the time how I manage…well…time, and I use this quote from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is …
Last year the USTA came up with a first step program to grow engagement while the “traditional” coverage of the US Open by outlets was shrinking. The Media Center, which was opened while I was at the WTA in 1997 and was as state of the art as any facility in the world at the …
Last week I had several calls with colleagues who keep hearing more and more as the quarter changes and companies…large and small…look to curtail expenses that they are being challenged to justify what they can deliver that “AI” can’t. While a challenge is worthwhile and is a learning experience for all we are in a …
As we head into Labor Day weekend and college athletics really kicks in, we offer up our three most recent podcasts with different views, opinions and perspectives on where we are, where we have been, and maybe where college at athletics is going. As always you can catch all our pods by subscribing here as …
I enjoy learning from the deeper dive sports shows we get to see on platforms like Netflix and HBO. Having always been a fan of “Hard Knocks” I was interested to see what this season would bring us, chronicling the defending champion Seattle Seahawks, while also watching Netflix’s new season of “Quarterback.” Both have delivered. …
There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …
For the second straight fall it looks like I will have not one, but two classes at Columbia, so I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its joy for me. This summer has brought us to amazing places where we …
