JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
There were lots of debate on the NFL’s move into the Christmas Day lineup and how it would hurt the NBA or not and on and on. Would the NFL’s two latest partners, Netflix and Amazon, be hurt by the failings of what were thought to be elite matchups suddenly turned into also-ran’s…would the NBA …
The first few days of the week have brought with it a great number of learnings as we head down the stretch of 2025, and wrap another semester on campus at Columbia. To give our students some value add this fall, we were able to sync schedules with a longtime friend, Jack Armstrong, the longtime …
Some thoughts from a great week on the road before Thanksgiving…best part was the people…although some of the places were cool too. Listings Matter: I was driving to San Francisco airport Sunday when my colleague Terry Lyons called to catchup. In the midst of our discussion he mentioned that he wanted to go see the …
We love learning from such a vast array of talented people from all walks of life on our podcast, and these three recent ones provide a great array of left brain/right brain strategy and execution from all angles. We are thankful to have them, and hope you extract some tidbits from each. As always all …
‘How many times do you reach out to someone before they actually hear you for the first time.” That was the question my longtime colleague Chris LaPlaca posed to our students in our two classes last week, where we were lucky enough to have him come in and speak for a while. The question was …
I had never been asked to write a forward for a book, and then in the course of thirty days two dear friends and colleagues asked me to do so. I guess everyone else was on vacation, lol. Seriously it was very humbling and quite an honor to be asked by both Shripal Shah and …
Our business doesn’t go an hour it seems without some “big news” off the field. The ESPN launch, NIL and college issues, FIFA World Cup planning, streaming wars, gambling suspensions, NBA Europe, Caitlin Clark and on and on. If Billy Joel wanted to write a sports version of “We Didn’t Start The Fire,” it wouldn’t …
I am now and have been since my dad opened my ears to the like of commentary by Red Barber and Scott Simon, a fan of NPR, as well as supporter of several stations. It is my always listen, from “Marketplace” to “All Things Considered,” to “Wait, Wait Don’t Tell Me” to “Fresh Air” and …
