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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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ESPN

A New Book On Fan Loyalty Is Out; I Got To Write The Forward…

September 3, 2025 by Joe Favorito

I had never been asked to write a forward for a book, and then in the course of thirty days two dear friends and colleagues asked me to do so. I guess everyone else was on vacation, lol. Seriously it was very humbling and quite an honor to be asked by both Shripal Shah and …

Read moreA New Book On Fan Loyalty Is Out; I Got To Write The Forward…

Volleyball in Week Zero, Throwing Flags, Open Sundays…Thoughts From The Sunday Dance Card

August 24, 2025 by Joe Favorito

Our business doesn’t go an hour it seems without some “big news” off the field. The ESPN launch, NIL and college issues, FIFA World Cup planning, streaming wars, gambling suspensions, NBA Europe, Caitlin Clark and on and on. If Billy Joel wanted to write a sports version of “We Didn’t Start The Fire,” it wouldn’t …

Read moreVolleyball in Week Zero, Throwing Flags, Open Sundays…Thoughts From The Sunday Dance Card

Will College Sports Voices Become Collateral Damage of NPR’s Funding Loss?

July 19, 2025 by Joe Favorito

I am now and have been since my dad opened my ears to the like of commentary by Red Barber and Scott Simon, a fan of NPR, as well as supporter of several stations. It is my always listen, from “Marketplace” to “All Things Considered,” to “Wait, Wait Don’t Tell Me” to “Fresh Air” and …

Read moreWill College Sports Voices Become Collateral Damage of NPR’s Funding Loss?

Guest Post: ESPY’s, All Star Thoughts and More…

July 18, 2025 by Joe Favorito

James Gumina is more than halfway through his summer work with us. Some additional thoughts from an industry climber with solid opinions. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing …

Read moreGuest Post: ESPY’s, All Star Thoughts and More…

Fanaticsfest, FIFA And The Growth of Fandom…

July 8, 2025 by Joe Favorito

“It is our (FIFA) top priority to make American men’s professional soccer one of the top leagues in the world & make sure the best American players can stay here and play.” Gianni Infantino As we reach the end of the FIFA Club World Cup and pivot towards next summers multi-country FIFA World Cup, that …

Read moreFanaticsfest, FIFA And The Growth of Fandom…

Reading, STEM and The Immeasurable Impact of Athlete Influence…

July 5, 2025 by Joe Favorito

The power of influence that athletes, perhaps more than anyone else because they have an almost daily audience, has, can be so vastly valuable. While we think of brands, TikTok videos and athletic exploits in short bursts as maybe the quickest examples of the power of influence, there are others than can perhaps be more …

Read moreReading, STEM and The Immeasurable Impact of Athlete Influence…

Guest Post: Learnings From The Younger Seat…

June 13, 2025 by Joe Favorito

We love listening and learning from those just starting the journey, and this summer one of our interns, James Gumina, a student at Yale who has launched the school’s sports business club, has volunteered to give us his thoughts on what he is watching, following and engaging with. Take it away James. As a young …

Read moreGuest Post: Learnings From The Younger Seat…

The Places You Go, The People You Meet, The Things You Learn…Three Great June Listens…

June 7, 2025 by Joe Favorito

We love to say…because its true, lol…that personal and professional growth is tied to building relationships, curious learning and sometimes just showing up. Here are three recent podcasts that are examples of all three. If you listen, boy will you learn a great deal from our guests. Great Scott. The first one is our conversation …

Read moreThe Places You Go, The People You Meet, The Things You Learn…Three Great June Listens…

Southern Road Stops: Braves, Globies, Tigers, Shoeless Joe And More…

May 20, 2025 by Joe Favorito

A few weeks ago Sports Business Journal did a story where reporter David Broughton made a trip to Indianapolis for a weekend filled with hoops, NBA and WNBA, racing and lots of other things along the way. The type of trips I love. Why sit in a hotel room or hang at the same old …

Read moreSouthern Road Stops: Braves, Globies, Tigers, Shoeless Joe And More…

With Audio Booming, A Team Makes An Interesting Choice…

April 29, 2025 by Joe Favorito

I am a surfer by nature. Not as much waves in the ocean, although learning how to surf is on the short list of things to tackle soon, but of audio waves even more than video. Coming home from classes, events, business functions at night, I still do what I did the years before Satellite …

Read moreWith Audio Booming, A Team Makes An Interesting Choice…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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