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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands for several years. Not the …
Monday night ESPN offered up another version of the Megacast, this one not with coaches film rooms and alternate voices calling games like they have for the College Football Championship. It was a running dialogue about the game and a wide variety of sports luminaries, from Dabo Swinney and Charles Barkley to Kenny Chesney and …
So who do you believe? A few weeks ago, an ESPN related independent poll showed that 71 percent of fans were in favor of athletes taking a stand on social justice issues. This week a poll by Gallup conducted over the last year claims that sports in general, largely driven by athlete activism, has plummeted. …
One of the first questions we ask when we start class is “Who is the media?” Usually the first answers are the ones you would expect…reporters, bloggers, podcasters, etc. etc.…and then usually someone comes up with the real answer…any one a device that can transmit information to an audience… In short…you, or anyone else with …
Live sound, on field audio, manufactured tracks. We have seen, and heard, or not heard them all as return to play without fans keeps evolving around the world. Leave it to a 20 year old to come up with another growing option. HearMeCheer is an audio broadcast app that collects live fan noise and streams …
In a normal year thousands would be heading to or watching the Little League World Series and all its drama as teams from around the country and around the world advanced through regionals to eventually make it to the World Championships in Williamsport, Pa. This year, no dice due to the Pandemic. So how has …
As the growing number of Miami Marlins tested positive for COVID 19 on Monday, the social media world went into a tizzy…MLB is on the brink of collapse, sports shouldn’t have come back, let’s send them to a bubble, the NFL is in trouble, the integrity of the game is at stake, and on and …
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …
Amidst all the announcements of cuts and downgrades from varsity status on colleges across the country…as of July 10 there were now 51 schools cutting over 182 sports that could impact thousands of student-athletes, coaches and staff…was a bit of a shining light of opportunity. Several schools had announced that sports…from soccer to squash to …
For anyone who thinks that NASCAR’s announcement to ban the Confederate Flag was a knee jerk reaction to all the recent protesting, think again. It was the latest, and boldest, step by the circuit over a series of years to address and promote inclusivity not just in the sport, but to a wider audience that …