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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is so much continued talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch (now with as many as 20 channels being …
Three patches, three stories, that was the message this past week as the Philadelphia 76ers, LA Lakers and Washington Capitals all found a niche in breaking some new, and additional, ground for brands looking to engage with teams at the big five leagues in North America. On the historic side, you had the Capitals, who …
There are so many elements in how the greatest storytellers rearrange the furniture in any narrative to make us more engaged and interested in tales, fictional and nonfictional, that we think we know well, but one of the best elements is context. I was reminded of the value of context in visual storytelling not once …
We have written a few times about the continued evolution of the Megacast and what media properties, especially Turner and ESPN, but Nickelodeon as well have done with let’s call it “alternative engagement” of consumers who are not really a core audience sometimes, as we pivot in and away from the traditional, now archaic, systems …
“I’m not in this for the art … I want to make money.” I thought of this quote from Triller’s Ryan Kavanaugh this weekend (Note: I have no stake in the Triller Fight Club strategy, but did help out with their first event of the year at Mercedes Benz Stadium) which was in a story …
Twenty years later tomorrow still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so many …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… Two years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to …