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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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ESPN

NASCAR Returned, But The Lap Local High School Kids Are Taking Was More Checkered Than A Race…

May 17, 2020 by Joe Favorito

NASCAR came back this weekend with a live race as we took the next careful step closer to a return of normalcy in professional sports. They followed the UFC, the PBR, the Bundesliga, golf and even Cornhole in a  welcomed next step in what will be a measured attempt to return to what will be …

Read moreNASCAR Returned, But The Lap Local High School Kids Are Taking Was More Checkered Than A Race…

“In The Room Where It Happened;” Bulls PR Looks Back And Ahead For “The Last Dance.”

April 22, 2020 by Joe Favorito

There is nothing like, as they say in Hamilton, “Being in the room where it happened,” and for a good part of the Chicago Bulls run, Tom Smithburg was in the lockerrooms, hallways, and offices as manager of media services for the team. If you wanted to talk to Michael Jordan, Dennis Rodman or Phil …

Read more“In The Room Where It Happened;” Bulls PR Looks Back And Ahead For “The Last Dance.”

Improving The Athlete Experience When The Games Resume…

April 16, 2020 by Joe Favorito

We are all resigned to when we do come out of the current situation, the business of sports will not be what it was before March 12 for some time. We have seen the images that foreshadow what we will see in North America being played on the diamonds of South Korea and Taiwan, and …

Read moreImproving The Athlete Experience When The Games Resume…

Out Of The Ashes A New Job Category: Director Of Fan Confidence

April 10, 2020 by Joe Favorito

One of the best things about the consulting world is the ability to listen and learn from people with varied points of view and interests from around the world. It gives you a different perspective, and especially since we cross paths with so many young people, it can on occasion give a little glimpse into …

Read moreOut Of The Ashes A New Job Category: Director Of Fan Confidence

WrestleMania and the XFL: Lessons Learned for Sport “New Normal”

April 5, 2020 by Joe Favorito

This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …

Read moreWrestleMania and the XFL: Lessons Learned for Sport “New Normal”

Opportunity From Ashes: How “New Normal” In Sports Can Lead To A Great Content, Engagement…

March 13, 2020 by Joe Favorito

From every challenge comes opportunity, and that’s the way we need to view the new normal for now around Coronavirus. While people search for things to fill their time when they would have been watching and attending sporting events, and channel surfing consists of old dog shows, poker shows and game replays, and lots of …

Read moreOpportunity From Ashes: How “New Normal” In Sports Can Lead To A Great Content, Engagement…

Futurists Talk About Sports Experience Without Fans In Stands: The Future, Sadly Is Here…

March 12, 2020 by Joe Favorito

There was a time when we were starting to wind down the International Fight League 12 years ago that the late Jay Larkin, who was heading the business at the time, suggested we do fights in a warehouse with all the lights and pageantry and maybe a few fans in a few rows. After all, …

Read moreFuturists Talk About Sports Experience Without Fans In Stands: The Future, Sadly Is Here…

As March Madness Approaches, Werner Ladders Increases Its Reach…

March 1, 2020 by Joe Favorito

As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders.  The NCAA still has its  official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …

Read moreAs March Madness Approaches, Werner Ladders Increases Its Reach…

XFL And Measuring Success: Maybe Rewriting The Script?

February 15, 2020 by Joe Favorito

As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …

Read moreXFL And Measuring Success: Maybe Rewriting The Script?

Thoughts From CES 2020: AI, Sleepfullness, And “Walking The Road To Cultural Relevance”

January 12, 2020 by Joe Favorito

For those who have never been a good part of the fun of the Consumer Electronics Show is finding the balance between practicality and fantasy. Are we seeing a new suit that fits or the Emperors New Clothes? Who will be back next year, whose super cool names were just that; style trumping substance. From …

Read moreThoughts From CES 2020: AI, Sleepfullness, And “Walking The Road To Cultural Relevance”
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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