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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“We have to move at the speed of culture.” There were lots of buzzwords, phrases and clichés thrown around the miles of floor and exhibition space during CES in Las Vegas last week, but that one line from Activision Blizzard’s Daniel Cherry during the CES SportsZone track was as good a summary, or a …
With CES now in the rearview mirror (a summary coming this week on seen and experienced), we looked at another trip of podcast recaps done by colleague Jesse Leads Grant. This week, three diverse storytellers, two tied to tech, one to careers and the growth of women in sport. Here is the latest trio of …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a solid …
We start the year reviewing more of our Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with …
As we get to year end, we wanted to take a look back at some of the amazing guests we have had on the Columbia University Sports Podcast (the CUSP Show) that we have had in recent weeks. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various …
The following originally ran on Portada… The idea of “honoring Latino culture” in professional sports has come a long way from slapping Los on a jersey and bringing in a Mariachi band. While many teams still struggle to figure out exactly how to engage and bring in brands, or as one executive said, identify what exactly …
The following originally appeared on Portada… What if Stephen Curry (@StephenCurry30), after leading the Golden State Warriors (@warriors) to the NBA title, left for Maccabi Tel Aviv (@MaccabitlvBC), or Alex Cora, after leading the Boston Red Sox (@RedSox) to the World Series Championship, took his young, personable and marketable style to the Tokyo Giants (@TokyoGiants)? The upheaval and …
There are few experiential sporting events in the United States that compare to “America’s Game,” the annual football meeting between Army and Navy, and there are few brands that use a platform better than the way USAA does with all the events leading up to and around the game. Perhaps for a good part of …
So there it was Thursday afternoon. Former NFL’er Ricky Williams announcing he and 50 former NFL players were starting…yes…a spring football league. For those scoring at home, that makes no less than eight non NFL leagues in the football offseason…from flag to fan controlled, AFL to AAFL…trying to go where no one short of the …
It’s November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a reboot with new partners (Bluestone, MasterCard, Joseph A. Bank/Men’s Warehouse) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” is to …