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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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ESPN

How Did That “Happen”? Hard Work and Relationships…

June 24, 2024 by Joe Favorito

Last week I was doing my usual quick study on key pieces to pull for our weekly newsletter when I came across a great, in-depth piece on US Men’s Cricket team in…GQ. This past weekend I was flipping through the New York Times Magazine…the old-fashioned print edition…and there was a massive feature…on cornhole. Not just …

Read moreHow Did That “Happen”? Hard Work and Relationships…

Banned From Brooklyn…And Everyone Takes A Bite Out Of A Well Timed “Stunt”

June 13, 2024 by Joe Favorito

It’s so rare that a stunt takes off with intentionality these days, but you have to give a giant high five to Major League Eating, Joey Chestnut, Kobayshi, Nathan’s, Impossible Foods and everyone else who executed this week’s sling of announcements, from endorsements, to “bans” to special events in just three days, garnering worldwide coverage …

Read moreBanned From Brooklyn…And Everyone Takes A Bite Out Of A Well Timed “Stunt”

Controversy, Heroes And Villains, Media Dustups…the WNBA Has Great ‘Problems’ To Deal With, Bring Em On!!

June 6, 2024 by Joe Favorito

Stephen A. Smith, Billie Jean King, Clay Travis, Evan Roberts, Mike Greenberg, Charles Barkley, LaMelo Ball and on and on it goes. What do they all have in common? Engaged in narratives about the WNBA, its players and so forth. Some of it is the same old debate we have heard around entitled stars, villainous …

Read moreControversy, Heroes And Villains, Media Dustups…the WNBA Has Great ‘Problems’ To Deal With, Bring Em On!!

Brand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…

May 16, 2024 by Joe Favorito

The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …

Read moreBrand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…

No Fear In The Deer; Bucks Diffuse A Tough Situation With Common Sense, Relationships and Culture…

May 8, 2024 by Joe Favorito

The season didn’t end for the Milwaukee Bucks as expected, but there was an offcourt win worth noting…one that came from relationships and being professional and business like in a world where many organizations run and hide for fear of upsetting an athlete who was wrong. For those who don’t know, the Bucks Patrick Beverley …

Read moreNo Fear In The Deer; Bucks Diffuse A Tough Situation With Common Sense, Relationships and Culture…

The Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

May 5, 2024 by Joe Favorito

It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …

Read moreThe Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

Heroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

March 31, 2024 by Joe Favorito

According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did.  I know this because I remember exactly where we were …

Read moreHeroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

Are Sports Reality Shows Dying? Not If You Lean In and Push Content Out…

February 2, 2024 by Joe Favorito

Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …

Read moreAre Sports Reality Shows Dying? Not If You Lean In and Push Content Out…

Institutional Value At ESPN, “Tommy Cutlets” And Italian Stereotypes, And Eight Years Of Pods…

December 23, 2023 by Joe Favorito

“Bask not in the glow of all you have accomplished; Enjoy the light just beginning to rise around you as well.” – me ? I was sitting on this early Saturday morning looking at our beautiful tree and thinking how lucky we are to have what we have here in our little spot in New …

Read moreInstitutional Value At ESPN, “Tommy Cutlets” And Italian Stereotypes, And Eight Years Of Pods…

Monday Musings: “Hybrid Identities,” America’s Game, and The Lessons of Omar…

December 11, 2023 by Joe Favorito

Another busy week of learnings. Some highlights below. Learning From Rog: I’m not sure if there is anyone more joyful or entertaining when talking about his craft than Men in Blazers co-host Roger Bennett. For all things football, Bennett is able to weave in humor, logic and all sorts of joyous fandom, which is a …

Read moreMonday Musings: “Hybrid Identities,” America’s Game, and The Lessons of Omar…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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