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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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ESPN

Cause Marketing, Social Responsibility, NIL: Could The Reimagined Maui Classic Deliver For All?

August 22, 2023 by Joe Favorito

This morning I was scrolling through my Facebook memories when I came upon the pictures of our Hawaiian family trip in 2015. There amongst the beautiful sunsets and black sand beaches was a picture of CJ’s Deli in Lahaina, which for years was the official caterer of the Maui Classic. I remember when we were …

Read moreCause Marketing, Social Responsibility, NIL: Could The Reimagined Maui Classic Deliver For All?

AI For Good; Dickie V, Carpe Omnia And The Future Arriving Sooner…

July 3, 2023 by Joe Favorito

There has been so mush talk about how AI, ChatPGT and the like will come and devour our human creative endeavors, but just like all other emerging technologies, those who evolve and grow and find a way to use the latest and greatest for their narrative will keep things moving well. I personally am looking …

Read moreAI For Good; Dickie V, Carpe Omnia And The Future Arriving Sooner…

“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

June 8, 2023 by Joe Favorito

“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …

Read more“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

From Cantor to Cohen, “Announcer Cam” Needs More Of A Home…

May 22, 2023 by Joe Favorito

Last winter the world was captivated by Argentina taking the World Cup in Qatar. What made it even more emotional was the fact that legendary announcer, and Argentinian, Andres Cantor, was on the call for Telemundo. Not only did we have the sound of Cantor’s voice, we got to see him through a feed that …

Read moreFrom Cantor to Cohen, “Announcer Cam” Needs More Of A Home…

Don’t Sleep On Snoop and Hockey or the NFL Or Any Brand…Staying Relevant and In The Flow Is Key…

May 5, 2023 by Joe Favorito

There were many who rolled their eyes when they heard about Snoop Dog joining Ryan Reynolds and others in purchasing the Ottawa Senators, but one thing we should always remember is the value of staying relevant, and there is no one who understands that, and the value of adapting, than Snoop. During a taping of …

Read moreDon’t Sleep On Snoop and Hockey or the NFL Or Any Brand…Staying Relevant and In The Flow Is Key…

The NFL Draft Remains The Ultimate Football Party: What If More Invitees Choose To Have Their Own?

April 29, 2023 by Joe Favorito

There are certain experiences or opportunities that were deemed priceless over the years…the cover of Sports Illustrated, an ESPN SportsCenter commercial, the cover of a Wheaties box…were all those unforgettable moments that showed athletes they were in rare air…they had made it into a group that was earned, not purchased. In that same vein, walking …

Read moreThe NFL Draft Remains The Ultimate Football Party: What If More Invitees Choose To Have Their Own?

Sweet Streams Are Made of This for Growing Fandom…

April 13, 2023 by Joe Favorito

Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits.  The Top of the Streaming …

Read moreSweet Streams Are Made of This for Growing Fandom…

You Can’t Be Serious…Some April Fools Best Practices From Around The Sports World…

April 2, 2023 by Joe Favorito

Maybe becuase it’s tough to do on a weekend, or becuase the social space has clogged our inboxes, but April Fools Day, at least on the sports side, was certainly toned down compared to other years. This year we had Snoop signing with the Steelers, a Caleb Love transfer…to Duke, some fun local things at …

Read moreYou Can’t Be Serious…Some April Fools Best Practices From Around The Sports World…

Little “Amazin'” Lessons: Gaming, Stamps, and Subtle Enagement Moves Mountains…

March 26, 2023 by Joe Favorito

I like seeing the little things, because it’s the germination of those little seeds that can have a big impact over time. A few cases in point from the last few days. I made a trip down to DC overnight this week to see my colleagues at Monumental Sports and Entertainment open their new District …

Read moreLittle “Amazin'” Lessons: Gaming, Stamps, and Subtle Enagement Moves Mountains…

“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…

March 13, 2023 by Joe Favorito

“Curiosity is more important than intelligence.” It was that quote from MIT Sloan that has stuck with me as I looked back on a grand few weeks up and down the Northeast Corridor from Washington to Philly to New York to Boston and back. It was a wonderful few weeks of our own form of …

Read more“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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