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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …
I always learn something from Peter King’s FMIA column. So much so that it usually takes me three or four times to read and digest the pieces, it’s a big meal for a little brain like me. One of the thought starters this week was his feature on Andrew Luck’s college center at Stanford, Sam …
Some thoughts from a busy week to start a new week. Remembering a Summer Tour. In the summer of 1988, I was working at SportsChannel, which for those who may not know, was a pioneer in so many ways beyond just showing local teams. Under the SportsChannel America banner, the platform brought the first national …
It is still not a done deal, and maybe because it was a holiday for some in North America, but the LA28 Olympic and Paralympic Games official proposal for new Olympic sports that went to the International Olympic Committee on Monday is an interesting one any many fronts, gives all looking ahead to “what’s next” …
A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …
When I tuned in Sunday morning on both streaming services, ESPN+ and Disney+, I was not sure what to expect from the Toy Story Funday Football broadcast. Would it be a re-jig of what CBS does for Nickelodeon? That seemed to make sense as we see buzzworthy moments and content…” Drive To Survive,” “Manningcasts” and …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …
This morning I was scrolling through my Facebook memories when I came upon the pictures of our Hawaiian family trip in 2015. There amongst the beautiful sunsets and black sand beaches was a picture of CJ’s Deli in Lahaina, which for years was the official caterer of the Maui Classic. I remember when we were …
There has been so mush talk about how AI, ChatPGT and the like will come and devour our human creative endeavors, but just like all other emerging technologies, those who evolve and grow and find a way to use the latest and greatest for their narrative will keep things moving well. I personally am looking …
“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …