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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
The Jersey Shore is always an interesting barometer for what America is thinking, from politics to pop culture. It’s mix of people from as far away as Canada and Europe as well as the surrounding states, but people young and old into a fun melting pot which always makes for great people watching. Ironically, the …
One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …
Juan Mata has seen success in soccer at every level and has parlayed that success into millions of dollars in contracts and sponsorships throughout his career, which now has him starring for Manchester United, arguably the most impactful sporting brand on the planet. So how is Mata looking to seize that stage going forward, with …
We are awash in analytic solutions, measurement and analysis in sport. From the grassroots to the NFL, data consumption for fans, teams and leagues has never been more diverse or more scrutinized. Where are the breakthroughs coming from and who is helping shape the field of analytics play? One company is Hudl. Hudl is one …
The following was primarily written by colleague Jesse Ghiorzi director, brand strategy for CHARGE Big brands, big money, young fans and professional teams from traditional sports are all heading to eSports, but it still seems like the Wild West out there. There’s no clear top league or major event(s) that crosses over to the mainstream …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 25, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
Gary Kleinman is the CEO is the CEO of a WHAM a truly unique and engaging streaming platform that will be all things gaming when it launches later this spring. Kleinman has created, managed and activated sound experiential marketing campaigns for Sony Pictures Television, Warner Bros, PBS/WGBH, MLB, AEG Sports and others. Whether it was …
Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just out of school who seems to know how to use a phone and can text his or her friends, and we …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” amogst influential people, teams, media outlets and brands, and why it will continue to …