JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This piece orginally ran as part of the content we are doing for Portada…check it out there as well as all the other new stories on soccer and Latino Sports Marketing as well. First we saw him in his underwear in a hotel hallway, now he is trying to play American football in a spot …
There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18 month stretch the two combined to fill the coffers of ad sales folk at networks more than any brand …
It is with lots of anticipation that the world of competitive gaming and esports will take even more of a collective mainstream stage as 2018 begins. From the launch of the Overwatch League and the NBA 2K league to investor pools growing, as well as the continued expansion of Amazon-owned Twitch and other streaming platforms; …
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (last week Ted Leonsis talked about esports overtaking the NFL, which …
It used to be back in the day that Saturday mornings were where kids got their fix of weekend cartoons. Bugs Bunny, Scooby Do and on and on they went, filling network TV for hours. Now kids shows are on demand, and Saturday mornings especially are being filled more and more with another kind of …
We wanted to learn even more about sports business in China, so back we go to Mark Dreyer, a longtime media member with UK and Canadian roots who recently launched a great site, China Sports Insider. Here we talk about new faces, new places and new business names you may not know a lot about, …
For thousands of years the west has had a mystical fixation on Asia; now the digital world has brought us closer together than ever before, but the sports business world is still a fluid and evolving mystery to many. With that in mind, we connected with Mark Dreyer, a longtime media member with UK and …
Monday morning I had dropped my son off at Newark Penn Station as he headed back for classes at Drexel University, and while scanning the dial I caught the rebroadcast of Frank Isola’s interview on Sirius NBA Radio with Brooklyn Nets head coach Kenny Atkinson. By all accounts there is probably no one better liked …
There is no sports organization in the country that doesn’t find the need or create the opportunity, to give back to the communities in which they play. Some obviously make it a bigger priority than others, and the best organizations find ways to connect not just with random player programs, but with the effort of …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that is about to be amended more than a …