JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If you are going to take a plunge into a crowded storytelling space, it always helps to be first, or at least first in a new area. That’s what the New Jersey Devils did this week, when they brought on sportsbook operator William Hill as a partner, putting their name on a Prudential Center lounge …
We are always looking to learn more, be it new mediums to storytell in, or new audiences to engage with. One of those learners, who I have known for more than a quarter of a century, is Mark Beal For a majority of that time, although he was at Fordham with us prior, Mark has …
We are all very busy, there is no doubt, and sometimes it’s really easy to question why we should show up for something without a distinct purpose. Is it something we can just do with a call, or get an email or watch a video about passively later on. Time is so precious, and the …
As our friend Mandy Antoniacci talks about in her TEDX talk, the value of looking up, and around, can never be underestimated in a society that is constantly looking down these days. So there we were at the New York Jets annual Kids Day celebration on Sunday and came upon some interesting bests and firsts, …
A guest post today from colleague Scott Huntington. The NFL season is kicking off, and football fans are eagerly anticipating what the new season will hold. As far as NFL broadcasts go, we can expect a few small changes. New Broadcast Teams Most of the NFL TV providers’ broadcast teams will stay largely the same …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …
Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity. That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …
The following originally appeared in Portada by colleague Jerry Milani… While in the States much is being made about professional teams investing in esports franchises, or the creative advances the NBA (@NBA) is making with the NBA 2K League (@NBA2K) which concludes this weekend, the work global soccer brands have made, and are still making in the …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
Sometimes working for an underachieving team, or someone in a smaller market, or a niche property gives you the freedom to push the edge that more mature and sometimes staid properties may not have the ability to do. And so again go our friends at the PBR, who this week unleashed a fun and disruptive …