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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On the way to the mainstream, niche sports often face a common challenge – convincing fans, media, and partners that their participants are true athletes. Today, few would claim NASCAR drivers are not real athletes. Decades ago, the sentiment was decidedly different. Mark Martin, perhaps the best driver to never win a NASCAR championship, gave …
It’s not easy being minor league in a major city. Then again if you are the disruptive leaders of the New York Penn League’s Brooklyn Cyclones, there is little minor league about the experience, except for the cost of admission and family fun. A recent trip to MCU Park in Coney Island served as a …
There has been so much talk and interest around the new “hot” elements of sports business; from the rise of esports to niche streaming services to sports gambling it is always good to take a look back and see what was “hot” for many became what was “not” over time, as a rush to one …
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
Our recent trip to Alaska was an eye opener for many reasons, not the least of which was the wonder and vastness that America still has to offer people from the lower 48. It is also still a place of great entrepreneurial spirit and probably opportunity for the hardy who can deal with the challenges …
The following was compiled by Syracuse student Sam Birdsall, and is part of our Columbia University Sports Podcast (CUSP Show) series. You can hear over 100 episodes here as well. It’s amazing the things you learn when you ask some questions. While many in the sports business and academic fields know Scott Rosner, how many …
Friday night I was taking a few minutes channel surfing when I came upon James Brooks’ award winning iconic film “Terms of Endearment.” The story of a dysfunctional but very human family has a laundry list of stars then and soon to be, and remains a classic. However one thing struck me in the few …
With most championship titles in North America comes the talk of how this one will help elevate the game to new heights or change the perspective of fans and bring more watching x sport than ever before. The LA Kings titles, and the way they have run their business, has put hockey more front and …
The following summary of a recent CUSP Show podcast was compiled by Syracuse student Sam Birsdall, who is helping us this summer. In today’s day and age, the use of social media is key to any business or individual who wants to spread their messages to their audiences. One fast growing company founded …