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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Gaming

The Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

August 18, 2024 by Joe Favorito

Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …

Read moreThe Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

The Best Part of Teaching Is Learning…

August 8, 2024 by Joe Favorito

For six years I taught a summer high school course at Columbia, and followed it up with three years at The School of the New York Times when they launched their summer learning series. It was a glorious grind that kept my summers at bay until the beginning of August each year, but it was …

Read moreThe Best Part of Teaching Is Learning…

More Reminders of The Value of The Tangible In A Digital First World…

August 4, 2024 by Joe Favorito

Recently I was looking back in my card collection, binders and all, to find a card of a colleague I recently formally met, former Royals infielder Buddy Biancalana.  I went to my binders, there are at least seven which we organized by year and team several years ago, and to my dismay did not have …

Read moreMore Reminders of The Value of The Tangible In A Digital First World…

Lessons In Relevance…Teachable Moments For All

July 23, 2024 by Joe Favorito

 This happens from time to time in cyclical worlds, be they sports, entertainment or even education. You get to a point of rinse and repeat, hopefully taking the best practices of years past and reframing so that the core messages or best practices stay consistent and true, while the anecdotes, even the best ones, get …

Read moreLessons In Relevance…Teachable Moments For All

Can Bull Riding be The Road to Success on Merit Street?

July 11, 2024 by Joe Favorito

The media world is all abuzz with the NBA deals that now appear imminent…but let’s look elsewhere again for those looking to find an audience on platforms where they were not before. Case in point, Dr. Phil’s 300+ Hour Commitment to PBR Starts that starts this Weekend When PBR announced a landmark media rights agreement …

Read moreCan Bull Riding be The Road to Success on Merit Street?

Diversity In Storytelling All Around. Three Good Listens To Start The Quarter…

July 9, 2024 by Joe Favorito

As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …

Read moreDiversity In Storytelling All Around. Three Good Listens To Start The Quarter…

Young Company Finds Its Data Storytelling Niche…

July 6, 2024 by Joe Favorito

We love seeing and listening to young people looking to expand their reach and fill blue ocean through disruption and innovation…and new ways of looking at things. Case in point discovered this week from our colleague Adam Honig, a young company in the data analytics space…Project 94…who  cut a partnership with  Johns Hopkins Women’s Lacrosse …

Read moreYoung Company Finds Its Data Storytelling Niche…

Understanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

July 4, 2024 by Joe Favorito

Let’s get something straight. The business of gaming is booming. That does not mean the golden ring that has been chased around ‘esports’ per say. It means everything from Madden to FIFA to Wordle to console games on a global scale. Those who understand the business, scale appropriately, take the time to engage in the …

Read moreUnderstanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

How Did That “Happen”? Hard Work and Relationships…

June 24, 2024 by Joe Favorito

Last week I was doing my usual quick study on key pieces to pull for our weekly newsletter when I came across a great, in-depth piece on US Men’s Cricket team in…GQ. This past weekend I was flipping through the New York Times Magazine…the old-fashioned print edition…and there was a massive feature…on cornhole. Not just …

Read moreHow Did That “Happen”? Hard Work and Relationships…

Yankees and HOPE WEEK Dance Themselves To 15 Years Of Service…

June 22, 2024 by Joe Favorito

Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …

Read moreYankees and HOPE WEEK Dance Themselves To 15 Years Of Service…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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