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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of our two summer interns, James Gumina, is heading back to Yale to lead the Sports Business Club. His posts this summer have been very insightful. Thanks James for giving us your time and effort all summer long. A Series of Reflections As a young person in an age of limitless information, there are …
“It is our (FIFA) top priority to make American men’s professional soccer one of the top leagues in the world & make sure the best American players can stay here and play.” Gianni Infantino As we reach the end of the FIFA Club World Cup and pivot towards next summers multi-country FIFA World Cup, that …
The power of influence that athletes, perhaps more than anyone else because they have an almost daily audience, has, can be so vastly valuable. While we think of brands, TikTok videos and athletic exploits in short bursts as maybe the quickest examples of the power of influence, there are others than can perhaps be more …
We love giving our interns the ability to be out and about listening and learning. Great observations here from Elon’s Luke Silpe, who got to spend a few days in the Javits Center craziness. Fanatics Fest was an epic event for someone like me who spent his childhood around baseball. We’re talking about stepping into …
Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …
Another in our weekly missives from Yale student James Gumina, spending the summer amongst the industry and the fans. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts …
We have always thought that sports was the great unifier. Nelson Mandela famously said, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” He also highlighted its ability to speak to youth in a language they understand. …
We love listening and learning from those just starting the journey, and this summer one of our interns, James Gumina, a student at Yale who has launched the school’s sports business club, has volunteered to give us his thoughts on what he is watching, following and engaging with. Take it away James. As a young …
Some items of note for the radar this week…all of which show attention to detail and taking advantage of a window and an audience while others look elsewhere. Uncrustables Take The Field. Ther have been many anecdotal stories about the impact of Uncrustables and their popularity in the locker room. Now they have found what …
“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) LIV Golf reaches its third year anniversary and while their issues with the PGA TOUR have not fully been resoved, some of the original issues about foreign investment in sport seems …
