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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In his book, “The Daily Dad,’ author Ryan Holiday always talks about the way we can bring long term value to relationships, especially with our kids. One of the terms he used as the year came to an end was the difference between “presents and presence.” In the hyper competitive world we are in today, …
One of the best…and the worst…parts of being in the sports industry on the team and league side is its cyclical nature. Although there is rarely an offseason these days, you have a start date, at least some fashion of an end date, dates of events along the way and a cadence that can be …
What a year we are winding down…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for …
As we head toward 2025 the issues and opportunities with regard to engagement in social continues to ebb and flow. While X continues to be a quandry for many, the rush to BlueSky has not created massive new followers for most who have migrated to the platform, and the issues with TikTok and its continued …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …
Tom Richardson and I have been doing our sports business podcast at Columbia for nine years and have over 400 episodes logged, with the able assistance of a legion of student producers and the welcomed addition of cohosts Scott Rosner and LJ Holmgren over the years. We think that makes us the second longest running …
There is a scene in the movie “Wall Street: Money Never Sleeps” where a young Jake Moore (played by Shia LaBeouf) is walking in Central Park with his mentor and his firm’s managing Lewis Zabel (Frank Langella). Zabel has become disillusioned with the industry and doesn’t understand how he can be told a loss is …
Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 35 years and has spent the last 17 years on my own, I offer some thoughts. Lots to be thankful for… A few years ago Frank Bruni penned …
Let me say this first…I am not a believer in cancelling events “because”…I think when the NBA or MLB moves an All-Star Game, when an artist cancels a prescheduled concert because of an injustice…it creates a buzz and a teachable moment, but then in an attention starved world we move on and mostly forget the …
One of the biggest challenges coming up amongst colleagues today is how to manage the external noise that is inbound…from social media, from conversations, from the uncertainty of third parties etc etc. It is a continued challenge as we try to keep people focused and decide what priorities are in a time challenged world. A …
