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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …
It’s been another great beginning to the week, and to the month. There are so many little tidbits we have picked up as we wandered around New York this week. Some good points to take a look at. Cobiotics: We see commercials for probiotics to keep us healthy and balanced, do you know what cobiotics …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 17 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
Another great week in and around our business. Some notes, listens, reads and thoughts catching our attention as we head towards November. It’s always interesting to see the things that pop up which can be rounded together as we hit the 30th men’s sports equinox as well. The value of PR…to Linus…With Halloween now here, …
I always learn something from Peter King’s FMIA column. So much so that it usually takes me three or four times to read and digest the pieces, it’s a big meal for a little brain like me. One of the thought starters this week was his feature on Andrew Luck’s college center at Stanford, Sam …
“Time is what we want the most and use the worst.” -William Penn Often we are asked what we do for money or what we just “do.” The newsletter, this website, our Podcast, LinkedIn, Twitter etc…does someone pay you for everything? No. Much of what I do that is public facing has little to do with money, …
Some thoughts from a busy week to start a new week. Remembering a Summer Tour. In the summer of 1988, I was working at SportsChannel, which for those who may not know, was a pioneer in so many ways beyond just showing local teams. Under the SportsChannel America banner, the platform brought the first national …
I always learn something when I talk to my friend Greg Moore. The former Commissioner of the SIAC, a baller from New Jersey, an attorney, an entrepreneur, a big thinker, Greg is always looking at the blue ocean and how the pieces fit together. Over a year ago he pointed to a spot that the …
Sometimes we think about the going’s on and remark, “That’s one for the book” (whenever I get to update it). Then there are the past ten days or so where it’s much more like a whole chapter of learnings falls in place. Some of it is part of “aha” moments, some comes from the unexpected, …
I can’t pretend to understand the complexities of the Israel-Gaza crisis going on, as I have not walked in the shoes of those on both sides of this growing humanitarian crisis. What I can do is to listen and learn and try and figure out the little things we can all do to better co-exist, …