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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week it was an honor to again be part of the Sports PR Summit, now with five years under its belt and led by Brian Berger. The event has grown in stature and information every year and the learnings again this past week were plentiful. We will to make an attempt to chronicle the …
We often talk about the value of showing up, and on Monday, a great example of what happens when you show up for an opportunity got to walk in the Commencement ceremony at Columbia University. Four years ago, we ran into Andrew Hawkins, just getting his career going in the NFL, when he was on …
There has been much made of the sexiness and growth of eSports, and with the growth and buzz comes considerable debate. When you are working in the mainstream billion dollar business of sports globally, where exactly does eSports fit? Fad, phenomenon, surrogate business, parallel opportunity, engagement tool, nuisance; all of those listed, none of those …
The following was co-authored by Columbia student Matt Walker When you combine the energy and mindset of sports, technology and start-ups; an accelerator is born. Starting up a new business can be incredibly difficult. After all, it takes more than a great idea and a pocket full of dreams in order to disrupt markets and …
For as long as there has been college sports, the group that does all the communications, in many cases still mislabeled as Sports Information Directors, have been undervalued at a majority of intercollegiate institutions big and small. However as the role of storytelling has changed in a more digital and tech friendly era where Universities …
The following also appeared in Sporttechie The use of data in every corner of sports business continues to expand with each passing day. From virtual reality to wearable tech to iBeacons and gaming, there is no escaping how all things digital are changing the sports and entertainment landscape. One critical part of understanding the opportunities …
This past week as hundreds of New York City Cabs lined up to receive some of the 61,000 people attending the US Open and another 30,000 at CitiField on a hot Tuesday night in New York, it became apparent that a new category will be opening up in the coming months for those in the …
The successful people in any field today are the hustlers and the storytellers; those who can articulate and execute ideas well in any field somehow always find their way through. In sports business, those folks are found in every vertical imaginable, and one who is doing extremely well in the services area is Russ Scibetti. …
The explosion of innovation in all things sports business and technology has created a gold rush for new ideas. However like the gold rush, many chase dreams of financial success only to leave with worthless pieces of lead, and sometimes, ideas stolen or good concepts that never reach maturity because of bad business planning. Into …
Whether it’s showing Richard Branson how to throw a pitch, making sure Women’s World Cup gets a proper tribute or that their manager is effective engaged in the social space, the Detroit Tigers seem to always be in the mix helping to raise the profile of MLB off the field. While they are helped …