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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We love garage sales don’t we? A chance to clear out the closets, or for those on the prowl, a chance to find some hidden gems. What’s ones trash is another’s treasure? The same is true for college athletic departments and teams of all sizes. Now this isn’t the same as a sale, say the …
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and the …
I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 15 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool. With that came 15 years of learning, including how to best balance …
This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …
Sometimes in the world we are in it is so easy to get caught up in the buzz, in the GOATS in the FOMO moments that we miss some of the little things that those who are successful do to achieve their best. Case in point…a blade of grass. As I was reading Lars Anderson’s …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
This morning I was scrolling through my Facebook memories when I came upon the pictures of our Hawaiian family trip in 2015. There amongst the beautiful sunsets and black sand beaches was a picture of CJ’s Deli in Lahaina, which for years was the official caterer of the Maui Classic. I remember when we were …
A few weeks ago, following the layoffs at the NBA and ESPN, I wrote this piece on the underappreciated value of institutional knowledge and it seemed to have resonated with a great deal of people. Yesterday while visiting our local library…talk about a place undervalued in the institutional knowledge space…I came across the checkout slip …
Here are three pretty short but pretty interesting listens from a trio who are doing their work tied to storytelling, deep thinking, understanding the marketplace and innovation, but all three come at it from a different angle. All three are also at different stages of their careers, but all have gone through pivots with grit …
Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. What was missing? Women’s sports items. There is so much …