JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Forget the fact that next Saturday is the Kentucky Derby, Formula 1 in Miami, t and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, right on the heels of Star Wars Day on Thursday . Star Wars promotions in sports have …
It is a really crowded time of year in our business, what with MLS and NWSL a month into their seasons, The Stanley Cup and NBA Playoffs in high gear, MLB coming into the end of month one, the NFL Draft and all its prep, heck even the USFL and the XFL are head to …
Just following up on how ChatGPT is or can be used in our business, after we asked IT what it can do for us. After asking the platform to do everything from provide historical data to be used game notes to writing fictional game stories to doing initial press release drafts, we came up with …
The quest for success for spring football continues on, and personally I hope the models that both the USFL and the XFL have created work, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still …
This Sunday morning I drove to get bagels and flipped on WFAN in the eight o’clock hour, as I have done countless times since the station come on the air in the late 1980’s. The time in the early morning hours of a weekend was usually not filled by the constant white noise of sports …
Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits. The Top of the Streaming …
Last week in class we had a guest, Bahruz Balyev, come in to talk about the global storytelling nature of sport through his time working in Qatar pre World Cup and now with the UN on their athlete refugee program. While all that was fascinating and provided great learning tools, it was a side mention …
I like seeing the little things, because it’s the germination of those little seeds that can have a big impact over time. A few cases in point from the last few days. I made a trip down to DC overnight this week to see my colleagues at Monumental Sports and Entertainment open their new District …
There was a time in the middle of the last century where St. John’s University and St. Francis College were located just blocks apart. In fact my dad, Vinnie Favorito, attended SJU just after it went east to Queens, while his brother, my Uncle Mario, matriculated at St. Francis on Remsen Street, before they both …
When Fairleigh Dickinson University won their game in Dayton this week, my thoughts were not of coach Tobin Anderson and his athletes, it was of the support staff who would be going on a ride of their lives, and hopefully were able to enjoy and learn from it. After all, FDU, not far from home, …