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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Perhaps for a good part of the casual fans for sports, Army-Navy is a part-time tune in vs. must see engagement. However if you are a member, even an extended member of a military family, a fan of traditional rivalries, a football fan looking for a game to watch in early December on a Saturday …
As we head toward 2023 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Twitter continues to be a quandry for many, TikTok and its continued frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. …
It’s been great getting back to face to face events this year, the opportunities to randomly catch up with old colleagues, meet new ones and yikes, even listen and learn a bit. Case in point was Wednesday when we dropped in for a day at Sports Business Journal’s first day of their Media Innovators conference, …
We take another look at some of our recent podcasts summarized by Noah Zaret. This weekend are two disruptors who also happened to have found blue ocean and are exploiting it on the engagement and content side, Dylan Sadiq, a first generation Rutgers grad who turned an engineering degree in to a literal artform, and …
As much as I learn from scrolling through online platforms I still feel like I retain more and learn more, from flipping through hard copies of books, magazines and newspapers again and again. Case in point was a Sunday New York Times piece, an oral history on the 25th anniversary of The Lion King on …
Penned this for the North American Society For Sports Management (NASSM) in 2018, all holds true four years later… Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 35 years and has spent the last 14 years …
Sometimes some of the most fun ideas come from the most unexpected places. Case in point, last week we had colleague Gillian Kemmerer in our class at Columbia to talk about her unique experiences working in the KHL pre Ukraine war, and she brought up several opportunities and best practices she had seen or heard …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
This past Sunday CBS had a great piece on “Ageism,” and the effects of words and actions that can be descriminatory, and disappointing to the generation over 50. Maybe that’s true, but to be honest, the people above 50 I know in business who are looking to thrive, or are thriving, are doing quite well …
We take a look at some of our recent content on the podcast Tom Richardson and I do at Columbia each week, and Noah Zaret is good enough to highlight for us. Two recent listens concern the college space, with two super smart entrepreneurs talking everything from netal health to NIL and building a business. …