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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On October 15, 2018 I was in Seattle at a conference standing on a Pier looking at beautiful Mount Rainer when I looked at my phone and saw a notice that Paul Allen had passed away. How I ironic and unique was it to be standing there looking at the city he loved (and I …
What can I say? I’m survivin’ Crawling out these sheets to see another day What can I say? I’m survivin’ And I’m gonna be fine I’m gonna be fine I think I’ll be fine -Bastille I thought about those words from Bastille this past week as graduations and proms and so many other special family …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across all the NBC …
I don’t know Joey Zanaboni, and really only came to know more of him through this Washington Post piece that talked about his lengthy career journey, issues overcome and more importantly the crux of the matter…how he created his own identifiable style, his own voice and how he brings joy to his job. As we …
This year as in most every Major and Minor League Baseball load up on promotions to draw casual fans and fill distressed seats. The days are filled with bobbleheads, gnomes, beach towels, caps and hundreds of others. (Here is a list of 10 new MILB promos worth checking). The overwhelming number are always geared towards …
While this week saw MLB launch some initiatives around Earth Day, Wilson Sporting Goods announcing a “Green” racquet and other various and sundry initiatives, the once announced by the IOC recognizing large scale efforts were probably the most notable and worthy of acknowledgement. What makes the awards even more important was that it shows the …
I am from Brooklyn and have never lost the love for the gritty side of my home city. However as we get older, some of us anyway, we try to see the bigger picture and the value of waste not, want not just a little more. I also have been softened a bit by the little …
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …
I was watching Ken Burns’ great two-part documentary on Benjamin Franklin this week when I noticed one of so many thoughts of relevance…Franklin was asked about why at his advanced age does he still care about goings on that should be taken up by younger people, and how he knows if something he is doing …
So much has been made with regard to cause marketing in the past two years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and this Wednesday, the chain, …