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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Twelve years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …
When you are lucky to have been around the sports and entertainment business as long as some of us have, you end up in some of those “How did I get there” places, be it teaching at an Ivy League school like Columbia, helping put together a Broadway show like we did with “Lombardi” and …
Sometimes by listening, you find some of the most amazing best practices being done in places you don’t expect. Case in point was a cup of coffee I was having with Matt Futterman, the New York Times’ deputy sports editor, on Thursday morning. Amongst the news of the day and catching up on other things, …
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and …
Last week as we did new student orientation at Columbia, we were asked what topics we were watching closely this fall; my answer was, and continues to be STEM and healthy lifestyle and its new nosiness opportunities. In that second category is the fast growing issue of clean water, both in developing countries and in …
The social space has never been more important for every aspect of sports business, especially if you are a team, a league or a brand and crave that efficient and authentic direct to consumer engagement. It can be fickle, elusive, sometimes frustrating and difficult to measure and quantify, but it is the way to stay …
This came from two of the smartest people I know, my now five year old (almost six now) nieces Brigid and Caroline. It was a few years ago and they were being asked some question about something that kids should or shouldn’t know about; the color of the sky, naming a planet, how crayons are …
One more brief digression from best practices of others for a moment. Earlier this summer we did a summer high school class for The School of the NY Times who want to learn about sports business. This year we copied a policy that the Columbia B School and some of our grad classes have; no …
In the winter of 2003, the Toronto Maple Leafs took what was an unusual step in message control, breaking a trade news report on of all places, their own website. The move was met with scorn in a world where traditional, especially for such a traditional organization as an “Original Six” NHL franchise, was the …
This is not an easy subject to address, but it is one that is extremely important to take into consideration as we look towards an exciting World Cup, the continued growth of the WNBA and just storytelling in general in sports business. We need to all work collectively to grow not “women’s sports,” but sports …