JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On Christmas Eve, 2007, Sports Illustrated…which was quite a big deal then… ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that …
We are all challenged to make the best of the only thing we actually have full control over…our time. We make conscious choices to read, watch, play, sleep and on and on. It’s literally our call. As curious learners we also have to make sure that we are using that time to ingest information well …
My friend Dave Siroty is a curious learner, always asking questions and seeing what’s around him. We love to talk about the cool things you can see and learn if you are willing to engage and meet new people. Case in point from Dave this week…a niche business with a big upside…or downside depending on …
Nashville in 72 hours…amazing time lots of applicable learning and ‘why nots,’ so taking a page…literally from the soon to be departed Hemispheres Magazine (United is discontinuing its in flight magazine this month sadly) which always had its great “three days in” feature highlighting the best of a destination, here are some learnings of the …
When you work for a team, a league, an event, tickets are a hassle. Often times transfers don’t happen, the point of contact is overworked and has different priorities, people don’t show up, they aren’t appreciated, people ask for more, they expect everything is free and on and on. The bigger the event, the bigger …
If you are well engaged with your audience, you know where, how and when they are engaged. In the esports world that may be on a Saturday, in global soccer it may be a Sunday morning. It is not as clear a path as it used to be. Now for wide ranging content, holiday weekends …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
We can’t express how important showing up is, especially if you are seeking anything…relationships, jobs, internships, meetings, funding etc etc. You don’t go, you miss out. Sometimes, however you can go and if you lean back, or don’t lean in, opportunity slides right by as well. I was thinking about this earlier this week as …
Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …
It’s Mid-August and while you are tooling around or on vacation, how about some good listens in less than an hour. Some great learnings here for all. Enjoy. You can catch all of our previous podcasts here. “Fortifying” Sponsorships: We are just off the Olympics and we saw all the brand activation, but how does …
