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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
You have to remain relevant to cut through the clutter for even the best of causes. That’s why I always look to see how MOVEMBER changes its focus just a bit every time this month. Last year, the global charity’s partnership with Opendorse to help athletes raise dollars for mental health awareness and causes like …
It’s mid-October, middle of Q4 so let’s draw some inspiration from a list of recent podcast guests, all of whom have ended up in some pretty amazing spots when they chose to take the unconventional path. As always you can listen to all our pods here. From Walkon to Super Bowl Champ: We first learned …
I get asked all the time how I manage…well…time, and I use this quite from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is “important” in the …
Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. Our summer intern Luke Silpe wrote about his experience here. …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
It was great to have our second intern Luke Silpe, venture to The National a few weeks ago and report on his findings… Overall Impressions from The National Walking into the National Sports Collectors Convention in Chicago, I knew it was going to be big. I expected the rows and rows of cards, the packed …
One of our two summer interns, James Gumina, is heading back to Yale to lead the Sports Business Club. His posts this summer have been very insightful. Thanks James for giving us your time and effort all summer long. A Series of Reflections As a young person in an age of limitless information, there are …
The focus toward audio, be it spoken word, custom devices that allow fans to hear more and more of game interaction, simulcasts which bring different perspectives of an event, even long form audio content, has continued to grow. Still, the ability to custom target sound, and for that matter another underappreciated sense in a game …
Our weekly submission from James Gumina, who also chimed in here about his experience at The Savannah Bananas… As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to …
We love giving our interns the ability to be out and about listening and learning. Great observations here from Elon’s Luke Silpe, who got to spend a few days in the Javits Center craziness. Fanatics Fest was an epic event for someone like me who spent his childhood around baseball. We’re talking about stepping into …
