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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Our time at Super Bowl on Media Row was a gift that keeps on giving for curious learners. Latest examples are below. Three quick listens with three leaders in the media space, all from different angles, all overseeing three distinct, disruptive and growing platforms…The Ringer, Front Office Sport and Action Network. As always you can …
A few weeks ago I decided to organize literally hundreds of credentials from over the years, all of which were hanging in my closet on almost broken hangars. So I took them all off the lanyards and got them into one small bins as a first step. Now the question was what the heck to …
Before heading off this weekend I got to unpack…literally…from all the learnings at Super Bowl in New Orleans. We did 22 podcasts, helped facilitate close to 70 interviews, staged and helped coordinate a press event talking about the future of engagement with EA Sports, the NFL, NBC, the Rams and Genius Sports (nice summary here) …
You walk through the massive NFL Experience in New Orleans and you see all the requisite fun activations and brands partnerships…and then as you head towards the NFL Store, everything ends in a gift shop right, there you have Pickleball…and cornhole. What a jump cornhole has made from tailgating to the main stage, and the …
Sunday morning, I went to an early mass at our parish, St. John the Baptist in Hillsdale, NJ, and I am always interested and intrigued to what our pastor, Monsignor Peter Smutelovic, has in store for his homily. This week he talked a great deal about the faith that the two College Football championship quarterbacks, …
In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …
Tossing Teddy’s continue to be a fun, and somewhat underappreciated event. From The Maritimes to California, a hockey holiday rite of charity has continued to expand to record numbers for those who see the value. Now it used to be only in Detroit could you throw an object on the ice during a hockey game …
In his book, “The Daily Dad,’ author Ryan Holiday always talks about the way we can bring long term value to relationships, especially with our kids. One of the terms he used as the year came to an end was the difference between “presents and presence.” In the hyper competitive world we are in today, …
What a year we are winding down…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …
