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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …
It’s Mid-August and while you are tooling around or on vacation, how about some good listens in less than an hour. Some great learnings here for all. Enjoy. You can catch all of our previous podcasts here. “Fortifying” Sponsorships: We are just off the Olympics and we saw all the brand activation, but how does …
Armand Duplantis and Sunny Choi, Stephen Nedoroscik and Amit Elor, Bob the Cap Catcher and Gabriel Medina. They are just a few of the names and faces who have entered our worlds during the Paris Olympics, in addition to the biggest of stars who we know of. It is a storytelling build that will also …
As we start August there are Olympic sized best practices in and out of Paris that we wanted to highlight four. Bucks Stop Obesity Here. The Milwaukee Bucks, always looking for a way to cut through the clutter with unique partnership activations, even in the offseason, found one with a long runway leading to success …
It’s the middle of the summer and the Olympics are here obviously…so three different listens worth your time…on a unique hoops pipeline…the change from a car to a mobility company…and what its like to be an athlete from Guam…You can hear all of our episodes here as well. The Road to The NBA Front Office …
It was a busy three days in and around Kansas and Missouri this past week, all without actually venturing into the heart of Kansas City, Missouri, which I am looking forward to on a later trip this fall. Still even with touching the fringes of KC, there were a ton of best practices and learnings, …
This happens from time to time in cyclical worlds, be they sports, entertainment or even education. You get to a point of rinse and repeat, hopefully taking the best practices of years past and reframing so that the core messages or best practices stay consistent and true, while the anecdotes, even the best ones, get …
We are still in the infancy…no pun intended…of the growth of athletes who happen to be women being fully accepted, championed, and mainstreamed into the media and the brand activation side of sports. Data is growing, coverage is increasing, numbers are rising, crossover is expanding, but we still take steps forward in slow but important …
The media world is all abuzz with the NBA deals that now appear imminent…but let’s look elsewhere again for those looking to find an audience on platforms where they were not before. Case in point, Dr. Phil’s 300+ Hour Commitment to PBR Starts that starts this Weekend When PBR announced a landmark media rights agreement …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties retrench as the end of six months of 2024 comes to an end. Add in all those new to the job market, a still uncertain economy for many, the advent of new technologies, and no matter …
