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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not easy to spend little money and get high visibility in a closely watched professional sports broadcast, but kudos to Paramount for scoring a viral success for their recent horror release “Smile.” “Smile” stars Sosie Bacon as a psychiatrist haunted by an eerie presence, one which does all kinds of horrific things to victims …
While we try to keep an eye on the future while being in the present, it is nice to lean forward and see opportunities yet to move into the sports. Media and entertainment world that are bubbling up elsewhere, and as they become opportunities to marshal profit and engagement, could soon make the jump. Two …
They are some of the simplest yet fun and useful tangible collectibles…the rally towel. An easy way for brands to activate and fans to show their support at crucial times. They come in handy away from games for seat wiping, car cleaning and any one of thousands of ideas, and for the special ones, when …
This past week former New York Mets catcher John Stearns passed away after a long battle with cancer, and it served again as a reminder the value that Old Timers Day’s, alumni weekends, and various other gatherings can serve to rekindle storytelling, build fan equity, and even connect a current generation to one prior. The …
We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …
I recently re-found the 2012 film “Trouble With Curve” where an aging Atlanta Braves baseball scout played by Clint Eastwood, even in his failing years, sees something that no one else does as the team searches for its top pick. The result plays in his favor, it is a movie, but it reminded me of …
As MLB season heads down the home stretch soon we got to catch up with a voice millions know but may not know the story behind, Colin Cosell, who is the PA Announcer for the New York Mets, New York Riptide, and Brooklyn Cyclones. The grandson of the legendary Howard Cosell, Colin took time out …
A break from the sports business best practices, sort of… The past week we got some good news that our son Andrew was venturing out for his first post-graduate fulltime job, which he will start next week. He has been hustling with parttime gigs since graduating from Drexel, and it is with a great sense …
Like so many others I awoke this morning to flick through social media channels for what came through the transom overnight, and there was a tweet from our friend Josh Rawitch at the Baseball Hall of Fame that Vin Scully had passed away. It hit me with such sadness on this beautiful August morning, but …
There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially a response to Georgetown’s …