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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… A few years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready …
We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Top Gun: Maverick,” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …
On October 15, 2018 I was in Seattle at a conference standing on a Pier looking at beautiful Mount Rainer when I looked at my phone and saw a notice that Paul Allen had passed away. How I ironic and unique was it to be standing there looking at the city he loved (and I …
The best observations are literally sitting there right in front of you, but you get too caught up in all the what if’s to realize them. I was catching up with some UK colleagues this past week in New York, and we were talking about MLB’s decision to continue to expand its footprint into the …
I don’t know Joey Zanaboni, and really only came to know more of him through this Washington Post piece that talked about his lengthy career journey, issues overcome and more importantly the crux of the matter…how he created his own identifiable style, his own voice and how he brings joy to his job. As we …
They are some of the most identifiable voices in sport anywhere in the world, those men and women who literally call the games. All have their own style, personality and in many cases identifiable emotions and signature calls and phrases. Yet until this past Thursday, even having been in some of those booths, I never …
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, the opening fo the WNBA Season and the NBA and Stanley Cup playoffs are moving along. Whats more important for crossover in sports business? It is Free Comic Book day, right on the heels of Star Wars Day on Wednesday . Star Wars …
This year as in most every Major and Minor League Baseball load up on promotions to draw casual fans and fill distressed seats. The days are filled with bobbleheads, gnomes, beach towels, caps and hundreds of others. (Here is a list of 10 new MILB promos worth checking). The overwhelming number are always geared towards …
While this week saw MLB launch some initiatives around Earth Day, Wilson Sporting Goods announcing a “Green” racquet and other various and sundry initiatives, the once announced by the IOC recognizing large scale efforts were probably the most notable and worthy of acknowledgement. What makes the awards even more important was that it shows the …
I am from Brooklyn and have never lost the love for the gritty side of my home city. However as we get older, some of us anyway, we try to see the bigger picture and the value of waste not, want not just a little more. I also have been softened a bit by the little …