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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …
The NFL is having a landmark year, and deservedly so. From recornd last second field goals, to New York having a pair of OT wins on a Sunday to Brady’s return, the headlines keep coming. And we hope the NBA, MLB and the NHL and MLS and on and on keep oushing all their own …
There is so much continued talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch (now with as many as 20 channels being …
Three patches, three stories, that was the message this past week as the Philadelphia 76ers, LA Lakers and Washington Capitals all found a niche in breaking some new, and additional, ground for brands looking to engage with teams at the big five leagues in North America. On the historic side, you had the Capitals, who …
There are so many elements in how the greatest storytellers rearrange the furniture in any narrative to make us more engaged and interested in tales, fictional and nonfictional, that we think we know well, but one of the best elements is context. I was reminded of the value of context in visual storytelling not once …
Twenty years later tomorrow still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so many …
There was a time not too long ago when the idea of using data to better help and understand the needs of consumers, especially tied to something like sports, involved a hastily filled out questionnaire and a coupon for a free hot dog on game day. We saw these thousands of people in the stands, …
Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers not coaches, not enough diversity and on and on. OK. However what baseball, Major League Baseball has, and does well, probably better than …
A few weeks ago, we had a fun conversation with Roman Tirone, who is helping lead the charge with ZEDRun and virtual horse racing’s success here in the United States and it made us ask a bigger question about the value of predictive data as it can apply to virtual sports, or even matchups in …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …