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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was with some shock and disappointment that amidst the Yes Network’s televising of Yankees Old Timers Day it was mentioned that it is the only Old Timers celebration in baseball, surprising as that may seem. A sport that prides itself on its history and tradition, that once had a sponsored nationwide series that honored …
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
A few weeks ago I wrote a post about being 10 years out from Madison Square Garden, and the lessons learned along the way. This past week was one of the most unique I can ever remember, and not only did we get through it but we thrived on it. Now not that this can …
Colleague and fellow Fordham alum Jon Pappas offered up some thoughts from this past Tuesday’s Sports PR Summit held at The Players Tribune. The sold out event had a host of panels and some great storytelling and lessons learned… While there were many thought-provoking and invaluable perspectives shared by panelists at this week’s 2016 Sports …
Peter Casey is always in a quest for digital innovation. From his time being the first-ever credentialed twitter correspondent for St. John’s University to his time working all the digital outreach for the New York Knicks to his work with Nike and other brands and now at the helm of all the digital outreach for …
Sometimes the most complex issues can be started to be solved by the simplest of actions; at the grassroots. That’s why as so many opine what will happen to baseball; too slow, not connected to the new immigrant, lack of African-American players, season too long, this weekend’s “Play Ball” program, staged across the country and …
My guess is anyone reading this as at least a passing interest in the multibillion dollar industry that is sports today. But how did we get here, and more importantly, who got us here in just a few decades. Many of those questions and more are looked at by Matthew Futterman in his new book, …
Icky Woods and William “The Refrigerator” Perry. The Jamaican Bobsled team. Eddie The Eagle. Those characters who ascend to great heights not just because of their athletic willingness to be successful, but because we see something very human in them; something that tells u that if they can do it and have fun, maybe we …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” (although ask 10 people in the industry to explain what the value proposition is …
How do you buzz up a rather mundane equipment announcement? Give it some color. Literally. That’s what the independent Atlantic League of Professional Baseball (ALPB) did last week when they took a multi-year equipment partnership announcement with Rawlings Sporting Goods and turned it into bigger news by covering catchers’ protective equipment with original team specific …