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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In an attention starved, get it done yesterday world it’s sometimes nice to find consistency. Your friends you have known, the right slice of pizza or cup of coffee, a musical artist who knows just the right notes to play, Opening Day in Baseball etc. etc. Things can adjust, but the core thoughts…the core sounds, …
I have always felt that the wandering the halls and listening to topics away from the main stages at the annual MIT Sloan Sports Analytics Conference unveils an interesting look ahead to both the fun and the unusual. It’s where young people are talking, smaller conversations take place, and the fun and sometimes unusual reside. …
Wayyy back in 1980 as the U.S. Men’s hockey team pulled off “Miracle on Ice” the buzz around the sport of hockey was palpable, and anecdotally it was measurable as you saw sales and interest in the sport…and in the NHL which was struggling to find its balance at the time in many markets and …
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
I will do a summary of our learnings and experiences from Media Row later this week, but first some thoughts on curious learning and the dangers of not doing so. There is so much back and forth about Bad Bunny and the halftime show and on and on. I got to chime in here before …
A while ago Dr. Harvey Schiller was talking about how the most successful business grow. The people at the top do drive culture and results, but sometimes even more important was the ability to be selfless and let the success speak for itself. There is a big difference between ROI…what we know as Return on …
Just some quick notes on the week…actually 10 days…that was as we work through MLK Weekend. My buddy Dave Siroty and I squeezed a heck of a lot of learnings into what was essentially a three mile radius of Upper Manhattan on Saturday, but before that, I should mention that our idea for our Saturday …
W e are big fans of all cause marketing and social responsibility can do to make us better humans, so we asked my colleague Howard Brodwin at Sports and Social Change to give us a list of what’ was on his radar as we round out the year… Back (adverb) – in the opposite direction from which …
Last Thursday as I was hustling to class at Columbia and was thinking more about our guest, grading papers and getting ready for finals I heard a horn, and turned to my left to see a car, with the light in his favor, coming across Claremont Avenue. I stopped before I entered the middle of …
For those looking for some good reads to gift or read during travel and the holidays, see below. The list are books which were released first in 2025…I have had to actually have read them and felt like I walked away knowing more than when I opened them, and they are certainly not any kind …
