JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
W e are big fans of all cause marketing and social responsibility can do to make us better humans, so we asked my colleague Howard Brodwin at Sports and Social Change to give us a list of what’ was on his radar as we round out the year… Back (adverb) – in the opposite direction from which …
Last Thursday as I was hustling to class at Columbia and was thinking more about our guest, grading papers and getting ready for finals I heard a horn, and turned to my left to see a car, with the light in his favor, coming across Claremont Avenue. I stopped before I entered the middle of …
For those looking for some good reads to gift or read during travel and the holidays, see below. The list are books which were released first in 2025…I have had to actually have read them and felt like I walked away knowing more than when I opened them, and they are certainly not any kind …
This past week there was an interesting back and forth between and NFL team and some members of the media. The crux of it, without naming names because it is part of a bigger issue of sometimes building walls and less bridges, was that a team, led by a coach, felt like they did not …
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why …
Every semester we ask our students for brands they are following in an effort to learn more about what’s outside our bubble. While we always get some of the understandable, there is always a more massive group of companies they care about, engage with and follow that we learn about…or even brands…Stanley Tools for example…who …
We had an amazing day on campus Thursday, and I will detail some nuanced takeaways in a few days...27 speakers, just under 600 attendees, nine hours of amazing content on everything from the NHL to Amazon, the NCAA, sports fashion and pop culture, the business of tennis and the disruptive growth of golf, sports finance …
Three schools, five classes, undergrad, high school and grad school in three days this week. A colleague asked me why…why did I feel the need to talk to students from Montclair and my high school in Brooklyn, Xaverian and with my to grad classes at Columbia this week from Tuesday morning through Thursday night, especially …
We talk so much about the value of showing up and taking a chance by going down a road not usually planned, it may seem overused, but it is a gift that keeps giving, especially when you look for curious teachable moments. The latest occurred on Friday in New York, when my colleague Laura Dixon …
When you work for a team, a league, an event, tickets are a hassle. Often times transfers don’t happen, the point of contact is overworked and has different priorities, people don’t show up, they aren’t appreciated, people ask for more, they expect everything is free and on and on. The bigger the event, the bigger the …
