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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Moving the Needle

The Genius of Charles Lippincott and Star Wars storytelling

June 9, 2020 by Joe Favorito

Late last week I read about the death of Charles Lippincott, the man who both George Lucas and Mark Hamill called one of the most valuable, if not the most valuable, members of the launch of the Star Wars series. Actor? Producer? Sponsor? Nope. He was the communications guy. I did not know much about …

Read moreThe Genius of Charles Lippincott and Star Wars storytelling

“Beautiful Listening;” My Friend Q. Williams And Teachable Moments

June 6, 2020 by Joe Favorito

I remember exactly where I was when I met M. Quentin Williams for the first time. It was in the bowels of what was then called the Gator Bowl in Jacksonville, Florida, and I’m going to guess that it was the fall of 1998. I was getting a tour of the facility from my longtime …

Read more“Beautiful Listening;” My Friend Q. Williams And Teachable Moments

On Memorial Day, Learning More From Loss Than Ever Before…

May 25, 2020 by Joe Favorito

I have been to hundreds of conferences and heard the biggest and best of speakers try to lead and inspire. Still it surprises me that the one topic we need to hear more about, and one that the biggest minds and those with the biggest visions have, is the ability to rebound from loss. Anyone …

Read moreOn Memorial Day, Learning More From Loss Than Ever Before…

Gray Areas, Yellow Lights And the Importance Of Staying Relevant

May 23, 2020 by Joe Favorito

While it is great the sports, especially team sports, is making the slow turn back to relevance in the Pandemic stricken world, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going to be …

Read moreGray Areas, Yellow Lights And the Importance Of Staying Relevant

NASCAR Returned, But The Lap Local High School Kids Are Taking Was More Checkered Than A Race…

May 17, 2020 by Joe Favorito

NASCAR came back this weekend with a live race as we took the next careful step closer to a return of normalcy in professional sports. They followed the UFC, the PBR, the Bundesliga, golf and even Cornhole in a  welcomed next step in what will be a measured attempt to return to what will be …

Read moreNASCAR Returned, But The Lap Local High School Kids Are Taking Was More Checkered Than A Race…

Lessons From The Field, Part 4

May 16, 2020 by Joe Favorito

Here is the fourth in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …

Read moreLessons From The Field, Part 4

PBR Bucks The Virus; Creates A Roadmap For Sport Return

April 30, 2020 by Joe Favorito

With the rest of the sports world on pause, sidelined by a dangerous global pandemic, one sport has returned to competition, and with the steps they took may have provided a pretty thorough best practice of what we may see on courses, courts and fields in the coming weeks. PBR (Professional Bull Riders) was back …

Read morePBR Bucks The Virus; Creates A Roadmap For Sport Return

Lessons From Those In The Field, Part 3

April 29, 2020 by Joe Favorito

Here is the third in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …

Read moreLessons From Those In The Field, Part 3

Lessons From Those In the Field, Part 2

April 24, 2020 by Joe Favorito

Here is the second in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and now spread out to other s areas; esports, the NHL, Bundesliga and the NBA. We thank …

Read moreLessons From Those In the Field, Part 2

Lessons From Those In The Field, Part 1

April 21, 2020 by Joe Favorito

I decided to reach out to a wide swath of communications folks over the weekend and asked them questions on best practices, lessons learned and challenges. Will post them as they come this week…starting off with three wise men… Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks.  Interested form having …

Read moreLessons From Those In The Field, Part 1
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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