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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Vin Scully, social influencer. The longtime, now retired voice of the Los Angeles Dodgers, conscience of all good in baseball and Fordham University grad recently joined Twitter, and has been posting his thoughts, pictures and anecdotes to a growing number of fans, some of whom certainly know of him but don’t know a lot about …
It is still there. And today it is more relevant than ever before…especially since today was World Suicide Prevention Day. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …
In the next few weeks kids of all ages will cautiously, nervously, virtually head back to some form of school. That includes my class at Columbia University, which as of now, I will be doing as a hybrid class, with some students online but a majority of the students in the classroom. I was shocked …
This is not a statement about politics and whether I believe that Joe Biden or Donald Trump should be the next President of the United States. I like to listen to leadership in all forms, and part of effective communication is drawing nuggets to share to a bigger audience out of those discussions. Wednesday as …
“Those who can’t, teach.” We have heard that phrase, which originally came from George Bernard Shaw, used many times throughout the years. However as we continue to evolve into a better world, hopefully, of constant learning, the need for evocative teaching is needed more than ever. We are also entering into a fall like no …
So what do you do exactly? I get this question more and more, the most recently by one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Mexico. He has a job that is assigned tasks and tasks are carried out. The results …
Sometimes the simplest or even most impactful, of activations are found in unique places. Case in point was this story in the New York Times last week by Amanda Rosa that talked about how community groups, restaurants and even some private citizens throughout the city were setting up used but functioning refrigerators outside on the …
Over time you sometimes get known for a few things that you keep either looking for in narratives and business success or points you hope are helpful to pass on to others looking for advice. Some of the ones I tend to dwell on are… The value of storytelling The importance of listening…aka “Two ears …
Every June and July for the past eight years I have had the great honor of teaching and learning from high school students with an interest in sports business. Between our summer program at Columbia, The School of the New York Times, and some other programs like the Manhattan Sports Business Academy, at least parts …
To use the cliché of a longtime coaching friend, the second quarter is usually one of adjustment before you regroup, reassess and take a breath at halftime. For most people the real life second quarter of 2020 was unlike no other, and as we hit halftime of the year and move into the third quarter, …